What are the responsibilities and job description for the Marketing Manager, Digital Advertising & Technology position at Denton Floyd Real Estate Group?
About Denton Floyd
Denton Floyd Real Estate Group is a full-service real estate firm headquartered in Jeffersonville, Indiana, engaged in the acquisition, development, construction, management, and disposition of multifamily, senior living, and industrial properties. We're a well-capitalized company with a proven record of year-over-year growth, built on a culture of teamwork, collaboration, and a family atmosphere.
Position Summary
The Marketing Manager, Digital Advertising & Technology owns the day-to-day administration of Denton Floyd's digital marketing infrastructure, including ILS and search advertising partnerships, company and community websites, and core marketing systems. This role ensures listings, sites, and platforms perform effectively and support portfolio-wide leasing and marketing goals.
Key Responsibilities
Search Advertising & ILS Management
• Maintain master service agreements (MSAs); initiate new addendums and manage renewals with ILS partners (e.g., Apartments.com, RentCafe, Zillow, ApartmentList, AptGeofencing)
• Maintain optimal listing quality across all ILS platforms
• Maintain Yardi/RentCafe contracted spend
• Review analytics and communicate insights to the Marketing Director
• Coordinate quarterly and monthly business reviews with advertising partners and the Marketing Director
Website Management
• Manage domain registration
• Execute new website creation projects
• Execute website updates as directed by Communications and other stakeholders
• Manage RentCafe Marketing Suite settings (Site Manager, CRM IQ, ChatIQ) in collaboration with Operations to ensure optimal marketing & leasing performance
• Maintain the company intranet
• Monitor and report on Google Analytics performance
Marketing Systems & Administration
• Administration of Monday.com for the marketing team
• Manage marketing request intake, including coordinating consultations and gathering details and assets
• Manage account creation and user access for marketing platforms (Meta and other social media sites, Google Business Profile, marketing software, etc.)
• Support central marketing email correspondence management
• Other duties as assigned
Qualifications
Education
• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field
Experience
• 4 years of experience in digital marketing, paid search/ILS advertising, or website management
• Multifamily or related consumer real estate experience preferred
Skills & Attributes
• Proficiency with ILS platforms, Yardi/RentCafe, and Google Analytics
• Website management/CMS experience
• Strong analytical skills with the ability to translate data into actionable insights
• Experience managing vendor relationships and contract renewals
• Familiarity with marketing project management tools (e.g., Monday.com)
• Detail-oriented and process-driven
• Experience managing Meta Business accounts
Physical Requirements & Work Environment
• Primarily desk-based digital role.
What We Offer
• Family-oriented, collaborative culture
• Competitive employee benefits, including Health, Vision, Dental, Life Insurance, Short- and Long-Term Disability, and 401(k)
• Paid Time Off
• Incentive-based bonus potential
• Career growth through training, mentorship, and development opportunities
Equal Employment Opportunity
Denton Floyd Real Estate Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Denton Floyd complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.