Email and Content Marketing Specialist

Overview

Denison Yachting stands out in the yachting industry for its fresh approach to marketing — we're not afraid to test new ideas, embrace creativity, and break away from the traditional, stuffy mold of our competitors. We are seeking an Email & Content Marketing Specialist to own two of our most important marketing channels: HubSpot email marketing and content creation. This person will drive broker and client engagement through strategic email campaigns and produce compelling, on-brand content that elevates our listings, services, and brand across the web and beyond.

Responsibilities

Email Marketing (HubSpot)

• Design, build, and deploy broker emails, promotional campaigns, newsletters, and automated workflows in HubSpot — including responsive HTML/CSS templates and HubSpot Block Editing
• Develop and manage nurture sequences, trigger-based workflows, and autoresponder campaigns to engage prospects and clients throughout the sales funnel
• Own list management and database health — segmentation, bounce monitoring, deliverability, and sending reputation
• Collaborate with the CRM team to implement workflows and improve integration between email campaigns and HubSpot CRM
• Track, analyze, and report on email performance metrics including open rates, CTR, and conversions — using data-driven insights to execute A/B tests and ongoing optimization
• Establish and maintain clear processes for scheduling, approving, and executing email campaigns across teams

Content Marketing & Copywriting

• Research, write, and edit a range of marketing content including website articles, blog posts, email copy, social captions, brochures, video scripts, and press releases
• Own and manage a content calendar covering listing promotions, broker highlights, charter updates, market reports, industry trends, and seasonal campaigns
• Develop SEO-focused content strategies to drive consistent organic traffic growth — including keyword research and on-page content optimization
• Write video scripts for YouTube and Instagram content that supports storytelling, lifestyle branding, and yacht promotion
• Support brokers with personalized content — broker bios, social posts, and shareable articles they can use in their own marketing
• Proofread and edit copy across the marketing team to ensure consistent brand voice and quality

Secondary Responsibilities

• Leverage AI tools (ChatGPT, Gemini, Midjourney, ElevenLabs, etc.) to accelerate content development and ideation while maintaining Denison's brand voice and quality standards
• Collaborate with the social media, video, and design teams on integrated campaign assets
• Partner with cross-functional teams — New Boat Sales, Brokerage, Charter, Charter Management, West Coast, and European Operations — to ensure campaigns support their specific objectives
• Support boat show campaigns and event-specific content needs
• Work within Monday.com to manage tasks and maintain visibility across team priorities
• Identify and recommend process improvements to streamline the email and content production pipeline

Required Qualifications

• 3–5 years of experience in email marketing and/or content marketing with measurable results
• Strong command of HubSpot Marketing Hub — email design, workflows, automation, CRM integration, and reporting
• Proficiency in HTML/CSS for responsive email design and template customization
• Excellent copywriting skills — able to write across formats from long-form articles to punchy email subject lines, social captions, and video scripts
• Solid understanding of email deliverability, list hygiene, segmentation, and campaign best practices
• Familiarity with SEO content principles — keyword research, on-page optimization, and content performance analysis
• Experience with Google Analytics 4 (GA4) or similar analytics tools to measure content and campaign performance
• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)

Preferred Qualifications

• HubSpot certifications (Email Marketing, Content Marketing, or Marketing Software)
• Hands-on experience with AI marketing tools (ChatGPT, Gemini, Midjourney, ElevenLabs, or similar)
• Experience with SEO tools such as SEMrush, Ahrefs, or Google Search Console
• Basic creative skills — comfortable with Canva or Photoshop for email visuals and light asset creation
• Familiarity with Monday.com or similar project management platforms
• Experience with social-platform content (Instagram, Facebook, LinkedIn, YouTube, TikTok)
• Luxury brand, marine industry, real estate, or travel marketing experience

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Work Location: In person