What are the responsibilities and job description for the Social Media & Marketing Intern position at Deneen Pottery?
Description
Deneen Pottery is a second-generation family-owned wholesale custom pottery company based in St. Paul, Minnesota. For over 50 years, we have handcrafted high-quality custom handmade mugs for businesses and organizations across the country.
We are closely aligned with sustainability values and proudly partner with National and State Parks, restaurants, retailers, resorts, and a wide range of businesses and non-profits seeking custom, handmade mugs that elevate their brand and mission.
Every mug we create tells a story — and we’re looking for a marketing intern who can help us tell ours.
Position Overview
We are seeking a creative, strategic, and tech-savvy Social Media & Marketing Intern to help grow our brand presence, expand our customer base, and deepen engagement with existing customers.
This is a paid, in-person internship (minimum 20 hours per week) with the potential to evolve into a full-time position based on performance and company needs.
This role blends creative content creation with data-driven marketing strategy and emerging AI integration.
Key Responsibilities
Social Media Management
- Manage and grow Instagram, Facebook, Pinterest, YouTube, LinkedIn, and emerging platforms
- Create and schedule engaging content aligned with brand voice
- Develop short-form and long-form video content
- Monitor engagement and respond to audience interactions
- Track and report performance metrics
Content Creation
- Photograph and film products throughout production and as finished goods
- Capture behind-the-scenes studio processes
- Highlight sustainability initiatives and partnerships
- Assist in storytelling around custom client projects
- Create blog posts and assist with website content updates
- Assist with Illustrator Campaign program
Growth & Strategy
- Help grow new customer acquisition (B2B focus)
- Support email marketing campaigns
- Assist in SEO and AEO optimization efforts
- Research industry trends and competitor strategies
AI Integration
- Identify and implement AI tools to improve marketing efficiency
- Support automation where appropriate
- Assist in developing innovative marketing workflows
Cross-Department Collaboration
- Work with our art and customer service teams on special projects
- Support trade shows or marketing initiatives as needed
- Willing and able to assist in other departments as company needs arise
Qualifications
- Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related field or comparable experience
- Strong understanding of Instagram, Facebook, Pinterest, YouTube, LinkedIn, and email marketing platforms
- Basic knowledge of SEO, AEO, and Google Analytics
- Experience with Canva or Adobe Creative Suite preferred
- Photography and video editing skills strongly preferred
- Comfortable on-site in a production environment
- Strong written communication skills
- Strong ability to analyse the process while collaborating with team-members for successful outcomes
Requirements
What You’ll Gain
- Hands-on marketing experience in a growing wholesale manufacturing company
- Portfolio-worthy content creation opportunities
- Experience working with nationally recognized parks and mission-driven organizations
- Direct exposure to B2B marketing strategy
- Real-world AI implementation experience
- Mentorship from an established family-owned business
- Potential pathway to full-time marketing role
What We Offer
- Comprehensive benefits, including 401K & Roth Plan, Health & Dental Insurance, HSA & FSA Plan, Supplemental Life Insurance Plan and 8 Paid Holidays.
Salary : $17 - $20