What are the responsibilities and job description for the Marketing & Social Media Strategy Intern position at Astrin Biosciences?
Company Description
Astrin Biosciences is launching Certitude™, a breakthrough blood test designed to detect breast cancer earlier and more accurately, particularly for women with dense breast tissue. Our mission is to give women greater confidence and clarity in their breast cancer screening journey. We are a fast-growing health innovation company working at the intersection of science, women’s health, and early cancer detection. Headquartered in Minneapolis, MN, the company’s mission is to lead the way in cancer intelligence and early detection.
Role Description
This is an on-site, paid internship in Minneapolis, MN for a Marketing & Social Media Strategy Intern to help build and grow our organic social presence. This is an exciting opportunity for a student interested in healthcare marketing, startups, digital storytelling, and social media strategy to help shape how a mission-driven company communicates with patients, providers, and the public. The intern will help develop a foundational organic social media strategy, create engaging content, and support thought leadership across platforms like Facebook, Instagram, YouTube and other channels.
Preferred Qualifications
- Current undergraduate or graduate student in Marketing, Communications, Journalism, Public Health, Business, or related field
- Strong writing, storytelling and design skills (Canva, CapCut or Premiere or similar tools)
- Strong familiarity with Facebook, Instagram, YouTube, TikTok, or other social platforms
- Interest in healthcare, biotech, or women’s health
- Organized and able to work independently in a startup environment
Bonus if you have:
- Experience managing a social account for a brand, club, or publication
- Experience in science communication or health education
What You’ll Work On
Social Media Strategy
- Analyze how leading health and biotech brands approach organic social
- Develop Certitude’s organic social media strategy
- Identify key platforms, content pillars, and consistent posting cadence
- Work closely with Astrin’s agency partners to ensure consistency and amplification across the entire funnel
Content Creation
- Develop creative content ideas and weekly content calendars
- Draft posts for Facebook, Instagram, and other channels
- Help translate scientific and medical concepts into engaging, accessible content
- Design simple graphics and videos using tools like Canva
Thought Leadership
- Help amplify company leadership and expert voices on social media
- Draft social posts based on articles, research, and company news
- Identify relevant timely conversations and trends in women’s health to leverage on social
Audience Growth & Engagement
- Identify strategies to grow organic followers
- Support comment monitoring and engagement
- Track performance and recommend improvements
What You’ll Gain
- Hands-on experience building a social strategy from the ground up
- Exposure to healthcare, biotech, and startup marketing
- Mentorship from experienced marketing leaders
- A portfolio of real-world campaigns and content
- The opportunity to contribute to a mission focused on improving women’s health