Strategic Marketing Manager

Strategic Marketing Manager

As the Strategic Marketing Manager at DelCath, you will partner with internal stakeholders to own both Market Access and Brand/HCP marketing strategy and execution for HEPZATO KIT through creation of compelling and customized value propositions which include economic and clinical arguments and evidence for payers, HCPs, and budget-holders. You will collaborate with Sales, Marketing, Healthcare Systems, and Market Access team (MAx) to improve and maintain reimbursement tools and content, drive pull-through of payor coverage strategies, provide support for new business development, and support reimbursement training across the sales franchise. This is a true hybrid role with high-visibility, high-impact influence that combines payer/value work with classic oncology brand marketing and HCP engagement.

Responsibilities:

Brand Marketing

·        Develop and execute brand plans, positioning, messaging platforms, and campaign strategy for HEPZATO KIT focused on medical oncology, interventional oncology and ocular oncology audiences.

·        Create and manage promotional materials and programs including detail aids, brochures, flashcards, banner campaigns, website content, and non-personal promotion.

·        Translate complex clinical and real-world data into clear, compelling, and memorable messages for HCPs

·        Lead brand-related market research (HCP and patient) research, competitive intelligence, and message testing

·        Collaborate with Patient Services on patient support program marketing and collateral (as needed)

Market Access (MAx) Marketing

·        Collaborate with clients to develop annual MAx brand plans, including strategic initiatives and supporting tactics.

·        Drive and contribute directly to the creation of high-impact marketing materials (e.g., payer value propositions, pre-approval information exchange (PIE) decks, banner ads, brochures, flashcards, formulary kits, patient support collateral)

·        Conduct ongoing payer landscape assessments, PSS benchmarking, and health economic modeling to inform value propositions, pricing, and coverage strategies.

·        Oversee and participate in the medical, legal, regulatory (MLR) submission and review process for all collateral material as necessary.

·        Customize technical data into simple compelling messages.

Required Qualifications:

·        Bachelor's degree in marketing, business, life sciences, or related field; MBA strongly preferred

·        Minimum 4 years pharmaceutical/biotech marketing experience with at least 2 years in U.S. market access/payer marketing AND 1 years in oncology brand/HCP marketing (hybrid experience ideal; will consider strong candidates with depth in one area and solid experience in the other).

·        Demonstrated ability to translate complex clinical, economic, and real-world evidence into compelling stories for both payers and HCPs.

·        Understanding of U.S. payer landscape, reimbursement pathways, health economics, and formulary decision-making processes.

·        Experience with market research and data analysis to gain customer insights that will lead to activities that drive the business.

·        Recent ophthalmology or medical oncology experience highly desirable (metastatic uveal melanoma experience is a significant plus).

·        Self-starter who thrives in a fast-paced, lean commercial organization.

·        Excellent communication, writing, presentation, and cross-functional leadership skills.

·        Ability to travel occasionally for client and internal interactions.