Performance Marketing Senior Manager

De’Longhi is looking for a Sr. Manager, Performance Marketing to join our Media team and be responsible for building and developing best-in-class Performance Marketing activations across a variety of platforms that deliver results for our portfolio of brands.

We are looking for someone who is a cross-functional collaborator at their core and has deep experience working in a fast-paced environment. The individual will be well versed in developing digital media strategies that span across biddable channels (social, search, etc.) as well as AMS (Amazon Marketing). They will be responsible for overseeing our US & Canadian Amazon media paid digital investments

Responsibilities:

• Lead the growth marketing strategy for the De’Longhi & Braun portfolio of brands spanning across all performance media touchpoints including; Paid social, Paid search, Google products, Amazon Media, Retail Media & Affiliate
• Own the performance marketing budget with continual focus on budget optimization
• Partner with digital media agencies, sales and marketing teams to develop programs that are fueled by strategic business priorities and objectives to achieve targets and volume expectations
• Leverage data to build actionable insights that drive continuous optimization of both the media program and partnering with the creative team to further iterate across what has been performing
• Continue to scale the Affiliate program across both D2C and Amazon
• Spearhead relationships with all agencies and retailer media platforms
• Continually evolve the approach to our media campaigns leveraging insights on the evolving market landscape, channel performance, creative performance and ROI
• Partner with the marketing, brand and creative teams to drive creative solutions based on past performance insights and industry trends
• Be a key partner to the wider marketing team – collaborating cross functionally with verticals within the digital space at De’Longhi
• Continue to evolve our growth marketing and media program from a channel mix and priority perspective with an ear to the ground on platform evolution and developments, new areas to test growth and high impact awareness opportunities in partnership with the marketing team
• Ad hoc responsibilities as needed

Qualifications & Skills:

• 5 years of experience in Performance/Growth Marketing either at a brand or agency
• Experience developing digital media campaigns across multiple media channels – including but not limited to paid search, paid social, Google products & AMS
• Amazon Media experience
• Experience scaling and managing Affiliate programs
• Demonstrated ability to partner with agencies to drive successful business outcomes
• Demonstrated ability to influence within an organization
• Comfortable using a variety of analytics tools to optimize the performance of paid media campaigns
• Ability to work collaboratively with cross functional teams internally as well as with agencies and external partners
• Analytical thinker with the ability to leverage insights to inform future activity
• Results-driven with a passion for digital media and various marketing channels
• Ability to provide an innovative and industry leading point of view of digital marketing solutions and trends
• Self starter and ability to work in a fast paced environment

What We Offer

Benefits:

• Flexible work structure with 2 days remote per week, and year-round early close Fridays
• Robust & inexpensive health coverage for you and your family through medical, dental and vision plans
• Financial protection through life, accidental death & dismemberment, and long-term disability insurance
• A company matching 401k plan
• Generous paid time off including vacation, personal, sick, company holidays, and bereavement days so you can take the time you need

Learning & Development:

• All employees are provided with LinkedIn Learning licenses and unlimited access to LinkedIn Learning’s courses
• Global hub of learning & development resources including global webinars covering a variety of technical, soft skills, and language training

De’Longhi Cares:

Organized annual volunteer day, donation opportunities throughout the year with local non-profit organizations

Our Core Values

Ambition, Courage, Passion, Competence, Teamwork, Heritage, Respect

Salary Range: $120,000-$150,000