What are the responsibilities and job description for the Director, Integrated Communications position at Day One Agency?
Department: Integrated Communications
Location: New York
Looking for something fresh?
Day One Agency is hiring.
Day One is a creative agency committed to bringing fresh thinking to our work. Every. Single. Day. For us, every day is day one, a new opportunity to start from the beginning, find a new angle, and let our creativity and curiosity lead us to earn the unexpected.
We’ve built a reputation as a creative partner tuned for navigating culture today; helping brands build legacy through relevance. We’re looking to expand our team with a new Director, Integrated Brand Communications. You’ll become part of an award winning collective of cultural insiders* and industry outsiders**, all of whom are storytellers at heart.
Below you’ll find some specifics about the role. At Day One, the job description is truly just the start. Our best team members are enthusiasts who opt-in and bring something to the party.
We’re looking for a consumer-focused Director, Integrated Brand Communications, to join our growing team and help insert our brands into some of the biggest moments in the cultural calendar with breakthrough programs rooted in earned media. The right candidate will be ambitious, hard-working, and knows what it takes to tell a good story that drives PR results.
Ready to join a team that claimed a spot on 2024 & 2025 Fast Companies Most Innovative list, an Ad-Age Top Ten in 2024 Agency to Watch 2025, Campaign Agency of Year 2025 and PR Week Midsize agency 3 years in row (2023, 2024 and 2025)?
Keep reading.
This position is full-time, requires a hybrid work schedule, and is only available in New York City.
Responsibilities
This Director, Integrated Brand Communications will create, lead and advance fresh, integrated communications programs that generate earned media across traditional and new outlets and channels. You’ll partner with internal teams and external agencies to build and develop compelling storytelling campaigns across earned media and owned social channels.
The role is built for someone who understands the future of PR and how to tell a story that earns it in today’s quickly changing media landscape.
Responsibilities for this role will include serving as a day-to-day client and team leader. The ideal candidate will have a deep understanding of cultural trends, proven working knowledge of today’s media landscape, strong writing skills, and experience driving earned media results. This person will play a key role in creating and executing integrated communications strategies that proactively and reactively achieve key business objectives. They will effectively drive a workstream forward while managing up and guiding more junior team members.
- Oversee day-to-day client workstreams, serving as the primary point of contact for assigned projects and driving the team to ensure timely execution of program elements
- Develop and execute integrated communications programs (e.g. including media relations/earned media, event management, talent/paid and earned influencer partnerships, brand collaborations, data-based storytelling, and social/PR content production oversight) in partnership with cross-functional teams
- Maintain current knowledge of trends, the competitive landscape, and confidently provide strategic point-of-views to the client
- Be proactive, anticipate client needs and keep multiple activities moving
- Present strategic recommendations and ongoing updates / counsel to key internal and external stakeholders, building strong client relationships and trust
- Cultivate and foster relationships with key traditional and new media contacts in the consumer space
- Identify and tap into cultural trends and conversations to uncover proactive storytelling/newsjacking opportunities and fuel earned-first creative concepts
- Develop high-quality written materials, showcasing strong writing and storytelling skills
- Oversee junior team members' work on assigned accounts, providing guidance and mentorship to support their professional development and to ensure high-quality work output for clients
- Willing and able to fuel and implement fresh thinking, push boundaries, and experiment - always looking for the “new” factor for our clients
- Participate in new business pitch development and/or presentations
** ORGANIZERS, GLOBETROTTERS, DROPOUTS, SKATE SHOP ALUMNI, FORMER BARISTAS, SELF-TAUGHT DEVS, INDIE PUBLISHERS, FINE ARTISTS, SMALL-TOWN ESCAPEES
Requirements
- 6-8 years of experience in consumer PR and communications (working on integrated communications/marketing programs required)
- Experience working on large brands within the consumer category
- Prior experience in PR, consumer communications strategy, brand partnerships and large-scale event activations
- Creative storytelling skills coupled with a deep understanding on how to package a modern earned story that fits how we consume information today
- Deep understanding of developing traditional and new media strategies and strong traditional and new media relationships
- Ability to manage multiple short- and long-term programs and deliverables simultaneously
- Excellent communication and writing skills
- Experience engaging mid- to senior-level clients
- Experience mentoring junior team members
- Entrepreneurial mindset
- Bachelor's Degree
- Relentless curiosity is a must -- we’re always looking for what’s new, next and never been done before and are open to experimentation and pushing the boundaries.
We value all of our employees and are happy to provide comprehensive benefits to help support them holistically in the best way we can. We offer all our employees:
- Health Care (Medical, Dental, Vision)
- Paid Time Off and Company Paid Holidays
- Summer Fridays
- 401K Retirement Plan with Company Match
- Lifestyle Spending Account
- Paid Parental Leave
- Commuter Benefits
- Uber Business Account
- New Business Referral Bonus
- Employee Referral Bonus
Salary : $107,000 - $140,000