What are the responsibilities and job description for the Programmatic Trader position at Davis Elen Advertising?
This role drives execution and improvement of programmatic media buying (CTV, Display, Rich Media) for DR and Branding clients.
Main Duties and Responsibilitie
- sSupport planning, buying and optimization of programmatic media across multiple media types for a portfolio of client
- sImplement best practices for bidding, budget management, and reportin
- gSupport the documentation of optimizations and learning
- sCollaborate with account and product personnel on programmatic media plan
- sEducate internal and external team
- sDesign and implement strategies to improve performance for clients, supporting recommendations with results dat
- aWork to establish and manage existing PG, PMP, or other inventory lines with vendor
- sWork with media planning teams on recommendations for buy adjustments, performance optimizations, and strategic alignmen
- tWork with first party and third party data providers to best target potential customers along the varied purchase funnel for each clien
- tSupport planning and buying teams on invoice reconciliation and buy information entry into our financial syste
m
Requiremen
- tsAt least 2 year of hands-on programmatic buying experien
- ceProven ability to drive programmatic performan
- ceProven ability to thrive in highly collaborative work environmen
- tsAdvanced user of at least one DSP (TTD and Amazon preferre
- d)Knowledge of statistical concepts relevant to optimization, as well as scientific testing in live media environmen
- tsStrong familiarity with ad operations and campaign management (e.g. tagging, ad-servers, conversion tracking and attribution, et
Salary : $65,000 - $75,000