Retail Marketing Manager

(David Rio is currently hiring for two positions: Retail Marketing Manager (this posting) and Senior Director of Marketing.)

About David Rio:

Founded in 1996, David Rio is private, family owned, and the world’s leading premium chai company, based in San Francisco, California. We blend Eastern tradition with Western innovation and style, offering premium chai and tea products — including our signature Tiger Spice Chai® — to customers across the U.S. and in over 50 countries worldwide.

Each of our chai blends is named after an endangered or at-risk animal to raise awareness and funds for conservation efforts through partnerships with organizations such as the International Fund for Animal Welfare (IFAW) and regional animal welfare groups.

Rooted in craftsmanship, sustainability, and compassion, David Rio continues to lead the chai category with creativity, authenticity, and purpose.

Our Team:

We are a growing, collaborative team of passionate individuals who bring creativity, experience, and integrity to everything we do. Our team values authenticity and teamwork, working together to deliver the best in the beverage industry. David Rio fosters a family-friendly and fun work environment that encourages collaboration and problem-solving. We take pride in creating products and experiences that make a difference, both locally and globally.

Our Culture:

David Rio has a strong entrepreneurial and innovative culture where new ideas, initiative, and continuous improvement are valued. Guided by our Kaizen philosophy, we constantly seek ways to enhance our business, our customer experience, and our workplace.

We are committed to:

• Supporting Community and Family.
• Delivering premium products with minimal environmental impact.
• Supporting animal welfare and sustainability.

Position Summary:

We’re looking for a Retail Marketing Manager to elevate our digital presence, strengthen our brand identity, as well as grow our retail operations and catering operations in the SF Bay Area. This role will play a key part in shaping how our brand shows up across web, digital, and physical spaces.

Key Responsibilities:

1. Website & Digital Presence

• Oversee and streamline the Bay Area website to simplify navigation and enhance user experience.
• Ensure mobile responsiveness and SEO optimization to improve traffic and conversion.
• Highlight core business pillars — catering, retail, and brand storytelling — more prominently.
• Integrate a recipe and operator portal platform to support distribution and brand expansion.

2. Branding & Identity

• Lead Angelina’s rebranding, including updates to logo, packaging, signage, and POS materials.
• Develop and maintain brand templates for menus, flyers, and in-store signage.
• Build the Chai Bar brand book, defining visual identity (tone, styling, color palette, typography, imagery).
• Ensure consistent branding across packaging, ads, and digital assets.

3. Paid & Digital Marketing

• Manage Square marketing tools: email campaigns, loyalty programs, and promotions.
• Automate targeted campaigns based on customer behavior and track performance metrics.
• Drive awareness and sales through paid digital channels, email, and retargeting campaigns.

4. Catering Growth Initiatives

• Develop clear, compelling catering packages with tiered pricing models.
• Create a dedicated landing page and promotional assets to target corporate, school, and community events.
• Build strategic partnerships with local event planners, venues, and co-working spaces.

5. Retail & In-Store Experience

• Support retail cart build-out and design to align with new branding.
• Optimize functional flow for staff efficiency and enhance customer engagement on the ground.

6. Community Engagement

• dentify and execute partnerships with local events, farmers’ markets, and cultural festivals.
• Develop influencer collaborations and sampling activations.
• Highlight community stories, cultural authenticity, and local impact through social media.

7. Recipe & Knowledge Platform

• Build and manage a recipe portal for operators, distributors, and international partners.
• Provide product use cases, training videos, and downloadable assets (PDFs, one-pagers).
• Establish the platform as a communication hub for distributor relationships.

8. Internal & Operator Communications

• Develop consistent, scalable communication strategies for operators and distributors.
• Create international-ready messaging that’s brand-aligned and easy to localize.
• Ensure recipe instructions and product guides are clear, standardized, and globally usable.

Qualifications & Skills:

• 5 years of experience in retail, food & beverage, or CPG marketing.
• Proven track record in website management, branding, and campaign execution.
• Strong understanding of SEO, digital advertising, and email marketing platforms (Square, Mailchimp, Meta Ads, etc.).
• Experience with brand development, packaging, and in-store retail design.
• Exceptional project management, communication, and creative direction skills.
• Familiarity with catering, community engagement, or hospitality marketing is a plus.

Compensation:

Salary is competitive and commensurate with experience. The compensation package includes performance-based bonuses and a comprehensive benefits plan.

Why Join David Rio:

At David Rio, you’ll have the opportunity to shape the future of an iconic San Francisco chai brand that has inspired loyal fans worldwide for nearly three decades.

Join a company that:

• Celebrates creativity, authenticity, and purpose.
• Values community, sustainability, and compassion.
• Encourages innovation and personal growth.

Together, we’re not just making chai — we’re building a global community, one cup at a time.