What are the responsibilities and job description for the Principal Growth Marketing Manager - SEO/GEO position at Datadog?
Datadog is seeking a strategic and data-driven Principal, Growth Marketing Manager – SEO/GEO to lead our organic growth through content and off-page strategy. This role is centered on defining what content we create, where it lives, and how it drives discovery across both traditional search engines and emerging AI/LLM platforms. You will partner closely with Website Experience, Product Marketing, and Engineering to identify and execute on content opportunities that drive measurable traffic and pipeline impact, while relying on Web Experience for technical SEO execution. This is a senior individual contributor role for someone who wakes up thinking about content ecosystems, audience intent, and how to win in organic discovery at scale. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You’ll Do: Own Datadog’s content-led SEO/GEO strategy, defining the topics, formats, and ecosystems that drive measurable growth in traffic and pipeline Lead, coach, and develop a high-performing team Identify and prioritize high-impact content opportunities across product areas and influence cross-functional teams to bring that content to life Map and optimize Datadog’s presence across the full ecosystem of LLM-ingested content (e.g., YouTube, Reddit, review sites) to improve AI-driven discoverability Design and execute a comprehensive off-page strategy, including link acquisition, digital PR, and authority-building initiatives Partner closely with the Website Experience team, who owns technical SEO, to ensure content is effectively surfaced, indexed, and performant Create and contribute to high-impact content (e.g., flagship pieces, new formats, or experimental channels), setting the standard for quality and SEO performance Evaluate emerging trends in search, AI, content consumption, and digital discovery, translating market shifts into strategic opportunities for Datadog Who You Are: 10 years of SEO/Growth Marketing experience in a B2B or high-growth tech environment Proven track record of growing qualified organic traffic and visibility through content strategy, not just technical SEO improvements Highly analytical and comfortable working in large datasets (SQL skills a plus) to identify trends, diagnose performance shifts, and quantify opportunity Hands-on experience using enterprise SEO tools such as Conductor and Profound to drive strategy Strong understanding and perspective of how traditional search is evolving Experience marketing to developers, DevOps engineers, IT operations, or security practitioners, including writing content, is strongly preferred Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.