What are the responsibilities and job description for the Senior SEO Specialist position at Darwill, Inc.?
Description
Job Summary
We’re looking for an SEO Specialist who thrives on solving technical SEO challenges and improving organic performance at scale. You’ll work across multi-location websites, implement technical improvements, strengthen site architecture, improve Core Web Vitals and structured data, and collaborate with cross-functional teams to drive sustained organic growth.
This role is ideal for someone who is analytical, curious, hands-on with data, and excited to stay ahead of evolving AI search experiences and ranking behavior.
What You’ll Do
- Perform technical SEO audits and implement fixes across crawling, indexation, site performance, CWV, schema, and internal linking
- Help identify opportunities to streamline and improve SEO workflows, documentation, and repeatable processes as we continue to scale.
- Execute SEO recommendations across CMS platforms and support dev teams on resolving technical blockers
- Conduct keyword research to identify new ranking opportunities
- Optimize landing pages and on-site content to improve organic visibility and conversion lift
- Monitor organic performance trends and translate insights into tactical action
- Stay current on SGE emerging AI search surfaces and proactively apply learnings
- Perform competitor research to identify white space and growth opportunities
Qualifications
- 3–5 years of hands-on SEO experience (agency or in-house)
- Experience working on mid-to-large websites (multi-location experience is a plus)
- Strong understanding of technical SEO and crawling/indexation fundamentals
- Experience with GA, GSC, Screaming Frog, Semrush, Tag Manager, and similar tools
- Working knowledge of HTML/CSS and basic JS concepts
- Experience building or optimizing landing pages
- Able to analyze performance data and communicate clear recommendations
Bonus experience (not required):
- WordPress or Drupal
- A/B testing and experimentation
- Experience in Healthcare, Home Services, or Dental verticals
Why This Role Matters
You’ll directly influence technical improvements, user experience, and organic growth, not just metadata updates. You’ll work on meaningful site-wide initiatives, collaborate with smart partners across content, dev, and analytics, and play a key role in long-term organic growth strategy.
About Us
We are a third-generation, family-owned full-service marketing partner based in the western suburbs of Chicago. Since 1951, we’ve supported clients across industries with proven direct marketing solutions. We value respect, collaboration, empowerment, and giving back to the community — and we work together as a team to deliver meaningful client success.