What are the responsibilities and job description for the Associate Director of Creator position at Darkroom?
About Darkroom
Darkroom is the leading next-generation growth marketing firm engineering the brands of tomorrow. Founded in 2017, we set out to redefine what a modern agency could be, by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact.
At our core, Darkroom is a human services company powered by Shadow, a universal AI commerce layer that integrates executive-level strategy with proprietary agentic technology. This fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey.
Our track record speaks for itself: billions in attributable revenue driven across e-commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. Every engagement feeds into our proprietary data infrastructure, enabling a continuous feedback loop that accelerates growth, improves margins, and compounds results across our client portfolio.
What began as a boutique design studio has evolved into one of the fastest-growing private companies in America (Inc. 5000) and among the most effective performance media agencies of the 2020s (Varos). Our founders were recognized by Forbes 30 Under 30 for advancing the intersection of technology, marketing, and advertising, cementing Darkroom’s role as a defining player in the future of media innovation.
About The Role
Darkroom is hiring an Associate Director of Creator, Social Commerce to drive our content and influencer strategy across client campaigns. Reporting to the Managing Director of Social Commerce, this is a senior individual-contributor role for someone who lives at the intersection of creative and performance - building influencer relationships, shaping the content that goes to market, and using data to make it work harder.
You’ll own the relationships with creators and influencers who bring our clients’ brands to life, and you’ll translate performance signals into sharper hooks, briefs, and content direction. This is a hands-on role: less about running a team, more about being the person who knows what content is working, why, and what to make next.
You’ll partner closely with the Directors of Strategy, Media Buying, and Creative to ensure content and influencer output is aligned with brand goals, platform best practices, and campaign performance targets.
This is a fully remote role operating in the EST Time Zone (9-5) and all business is conducted 100% in English.
What You’ll Do
Darkroom is not a typical agency. We are looking for A players who want to build something great. We move fast, think deeply, and expect every team member to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity, and ownership — but we also support each other relentlessly. No egos, no red tape — just world-class talent building something remarkable.
We believe in autonomy with accountability, truth over comfort, and outcomes over optics.
The base salary range for this role is $100,000 per year. This range represents the anticipated minimum and maximum for this position and applies to candidates based in New York, including New York City, in compliance with the New York State Pay Transparency Law and the New York City Salary Transparency Law. Actual compensation within this range will be determined based on experience, skills, and qualifications. This role is also eligible for performance-based compensation. A summary of benefits is listed above.
Equal Opportunity Statement
Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Darkroom is the leading next-generation growth marketing firm engineering the brands of tomorrow. Founded in 2017, we set out to redefine what a modern agency could be, by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact.
At our core, Darkroom is a human services company powered by Shadow, a universal AI commerce layer that integrates executive-level strategy with proprietary agentic technology. This fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey.
Our track record speaks for itself: billions in attributable revenue driven across e-commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. Every engagement feeds into our proprietary data infrastructure, enabling a continuous feedback loop that accelerates growth, improves margins, and compounds results across our client portfolio.
What began as a boutique design studio has evolved into one of the fastest-growing private companies in America (Inc. 5000) and among the most effective performance media agencies of the 2020s (Varos). Our founders were recognized by Forbes 30 Under 30 for advancing the intersection of technology, marketing, and advertising, cementing Darkroom’s role as a defining player in the future of media innovation.
About The Role
Darkroom is hiring an Associate Director of Creator, Social Commerce to drive our content and influencer strategy across client campaigns. Reporting to the Managing Director of Social Commerce, this is a senior individual-contributor role for someone who lives at the intersection of creative and performance - building influencer relationships, shaping the content that goes to market, and using data to make it work harder.
You’ll own the relationships with creators and influencers who bring our clients’ brands to life, and you’ll translate performance signals into sharper hooks, briefs, and content direction. This is a hands-on role: less about running a team, more about being the person who knows what content is working, why, and what to make next.
You’ll partner closely with the Directors of Strategy, Media Buying, and Creative to ensure content and influencer output is aligned with brand goals, platform best practices, and campaign performance targets.
This is a fully remote role operating in the EST Time Zone (9-5) and all business is conducted 100% in English.
What You’ll Do
- Content Strategy: Own content initiatives across client campaigns — shaping what gets made, testing new formats and angles, and keeping content aligned with brand goals and platform best practices.
- Influencer Relationships: Build and manage direct relationships with creators and influencers, sourcing the right partners for each brand and keeping them engaged and producing high-quality content.
- Hook & Brief Development: Write and iterate on hooks and creative briefs, translating what you see in the data into clearer, sharper direction for creators and the creative team.
- Data-Driven Optimization: Analyze content and campaign performance to identify what’s working and why, then feed those insights back into briefs, hooks, and content direction.
- Creative Collaboration: Partner with Strategy, Media Buying, and Creative to align content and influencer output with client objectives and campaign timelines.
- Performance Reporting: Report on content performance, influencer contribution, and creative quality trends using structured KPIs and platform data.
- Trend & Platform Fluency: Stay ahead of platform trends, emerging formats, and creator behavior, bringing fresh ideas that keep client content competitive.
- 4 years of relevant experience in content strategy, influencer marketing, creator partnerships, or social commerce.
- Proven track record building and managing influencer/creator relationships and sourcing partners who deliver high-performing content.
- Strong content instincts paired with a performance mindset — you can write a hook, read the data behind it, and know what to change.
- Comfortable working with performance data to inform creative decisions; you treat content as something to test, measure, and improve.
- Deep fluency in social platforms (TikTok, Instagram, and emerging channels), current formats, and creator behavior.
- Proficient with influencer/creator sourcing and tracking tools (e.g., TikTok Creator Marketplace, UpPromote, or similar CRM platforms).
- Excellent communicator and collaborator who works well across departments and directly with creators.
- Highly self-directed — this is an individual-contributor role that owns outcomes without a team underneath it.
Darkroom is not a typical agency. We are looking for A players who want to build something great. We move fast, think deeply, and expect every team member to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity, and ownership — but we also support each other relentlessly. No egos, no red tape — just world-class talent building something remarkable.
We believe in autonomy with accountability, truth over comfort, and outcomes over optics.
- Unlimited PTO US holidays: Rebooting is part of the work. Take the time you need to stay sharp.
- Remote-First Culture: Many roles are fully remote. Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time. Hub locations include the Brazil and Spain.
- Health & Wellness: Company-sponsored medical, dental, and vision coverage.
- Finances, growth, and retirement: Darkroom offers a robust 401(k) program with company match and profit-sharing opportunities to help you save and grow as the company grows.
- Parental Leave: Flexible parental leave to support new parents during this important transition.
- Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role. Grow your skills, expand your influence, and stay at the forefront of the industry.
The base salary range for this role is $100,000 per year. This range represents the anticipated minimum and maximum for this position and applies to candidates based in New York, including New York City, in compliance with the New York State Pay Transparency Law and the New York City Salary Transparency Law. Actual compensation within this range will be determined based on experience, skills, and qualifications. This role is also eligible for performance-based compensation. A summary of benefits is listed above.
Equal Opportunity Statement
Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary : $100,000