SVP Media Strategy

SVP Media Strategy

About Daniel Brian Advertising:

At DBA, we are marketers, inventors, strategists, and innovators who help brands who aspire to contribute value and create a better human condition. The brands we build connect with people on a deeper level—reflecting family, values, and lifestyle—earning loyalty that drives market leadership. Our work mirrors the supportive culture we’ve created inside, where we empower one another as we grow. As a full-service marketing agency, we’re expanding with a cross-trained team ready to lead clients through the AI and content automation revolution.

With a growing roster of national and regional clients, we’re now hiring for our next key role:

We’re seeking a Senior Vice President of Media Strategy to lead innovative, compliant, and performance-driven media and content automation for our franchise, retail, banking, and healthcare clients. This full-time leader will advance DBA’s strategic planning and media practice, overseeing Paid, Earned, and emerging Owned media (SEO, loyalty apps, etc.). You’ll guide multi-channel planning, champion omnichannel integration, and shape the future of media strategy at DBA - while inspiring and developing the team along the way.

Media Strategy Leadership

• Serve as the senior strategic voice across all clients with a larger backend knowledge and working role in media planning and analytics.
• Define audience strategy and content strategy for such audiences, working closely with the research and creative team.
• Translate client goals and regulatory considerations into actionable, measurable, and innovative media strategies.
• Lead the development of integrated media frameworks across paid digital, linear, social, programmatic, and emerging platforms.

Client & Team Partnership

• Build and maintain trusted advisor relationships with clients.
• Collaborate closely with account leads, creative directors, analysts, and media planners to deliver cohesive, insight-driven strategies.
• Mentor and grow a team of media professionals, encouraging a culture of learning, performance, and purpose.

Process, Innovation & Enablement

• Identify new media opportunities and thought leadership angles to keep clients ahead of industry trends.
• Lead quarterly proactive solutions across a broad range of client groups (Healthcare, QSR, Financial, Higher Education, etc.)
• Provide analytics and insights to optimize spending on both media channels and content strategies used to drive client results

Data, Insights & Analytics

• Champion an insights-first approach to media planning, using data to inform audience targeting, media mix, and channel selection.
• Collaborate with analysts and performance leads to extract insights from campaign data and translate them into strategic recommendations.
• Guide the development of learning agendas, measurement frameworks, and testing roadmaps for continuous media optimization.
• Support media professionals in interpreting performance data and making data-informed pivots when necessary.
• Ensure all media strategies are tied to business KPIs and are measurable, testable, and scalable.
• Be a thought partner to clients by helping them understand what the data means—not just what it says.

• 10 years in media strategy or integrated media planning.
• Experience managing and mentoring cross-functional media teams across digital, traditional, and emerging channels.
• Strong analytical mindset, with a proven ability to interpret data, uncover insights, and develop media strategies that drive business outcomes.
• Exceptional communication and client presentation skills—confident in boardroom-level discussions.
• Strong collaborative skills, able to bring together stakeholders from creative, analytics, operations, and account services.

Personal Attributes:

• Live our values: Celebration Inspires Excellence - Honor is for Everyone - Integrity Always Wins - Love is Our Only Rule - Disruption is a Good Thing
• Strong organizational, communication, time management, and problem-solving skills
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
• Willingness and eagerness to learn, adopt new technologies and solutions, and take on new opportunities
• Strong interpersonal skills and the ability to get along with teammates
• You will be both creative and analytical – above all, you will be open to new ideas and not afraid to learn and challenge the norm
• You will have a passion for what you do