Media Planner

About Daniel Brian Advertising:

Here at DBA, we are a diverse group of artists, inventors, strategic thinkers, brand architects, bookworms, and innovators who empower brands to change the world. Think about brands that make you smile. Visualize the brands that stand for your greatest ideals – your family, your values, or the active lifestyle you want to live. Consistently driven by a passionate purpose, these brands earn emotional connections beyond the transaction and consistently dominate in market share and sales. The work we produce outwardly is a direct reflection of the family atmosphere we have created within. We strive to empower each other as we grow our own brand. 

With a growing roster of well-known national and regional clients, we are now looking to fill our next important role:

Media Planner

POSITION SUMMARY: The Media Planner plays a critical role in assisting with developing and executing integrated media strategies across traditional and digital channels. This role requires a strategic thinker with strong analytical skills and hands-on in-platform expertise. The ideal candidate will have a some experience translating media insights into actionable plans that drive results. This position works closely with the account team, Media Directors, and media buying leads to deliver best-in-class work.

RESPONSIBILITIES

• Develop and manage cross-channel media plans-including Broadcast TV, Cable, Print, Out-of-Home, and all Digital formats (display, video, social, mobile, CTV/OTT).
• Ensure all work is carefully reviewed and consistently meets high-quality standards
• Handle multiple projects and meet tight deadlines under pressure.
• Lead digital strategy recommendations and demonstrate a strong command of in-platform execution across platforms such as Google Ads, Meta, and programmatic DSPs.
• Gathers statistics and prepares media plans with directives to guide the buying process.
• Manages and follows the DBA media project process and assists with the management of the strategic and tactical execution of all media products for Clients.
• Confers with Associate Media Directors, Account Services, and clients to establish media objectives and strategies for advertising campaigns.
• Implements the management of daily tasks in support of the media product.
• Analyzes demographic data and consumer profiles to identify target audiences and evaluates media vehicles to determine the most effective channels for reaching them
• Calculates reach and frequency of potential media vehicles and applies this analysis to inform and guide media plan development
• Presents media plans to Associate Media Directors, Account Services and/or Client for approval and make adjustments as necessary.
• Keep current on media trends and demonstrate understanding of the Client’s business.
• Collaborate cross-functionally with internal teams (account and finance) to ensure media plans align with overall campaign goals, budgets, and timelines.
• Monitor campaign performance data to identify optimization opportunities and inform future media strategies.

MARGINAL DUTIES

• Attend strategy meetings and brainstorm on media buying initiatives and suggestions.
• Balance client demands with participation in broader agency initiatives.
• Motivate team members to encourage innovation and creativity throughout all project by serving as a role model within the team.

REQUIRED SKILLS AND KNOWLEDGE

• Bachelor’s Degree required; concentration in Business, Advertising, Communications, and Statistics preferred.
• Minimum of 2 years of demonstrated media planning experience working in an advertising agency setting.
• Must be familiar with digital media: Internet Display, Mobile and Social Media.
• Must be familiar with traditional media types such as: Broadcast Television, Cable, Radio, Print and Out-of-Home (Billboards and Transit).
• Must be able to commute to Rochester Michigan office Tuesday through Thursday each week
• High level of proficiency required in Excel, PowerPoint, Asana, and Canva.

PREFERRED SKILLS AND KNOWLEDGE

• Experience using Media Force or similar platforms.
• Be familiar with using media research tools, such as, Prime Lingo (Scarborough), Experian-Simmons, MRI, ComScore and Google Analytics.
• Google AdWord certification.

Personal Attributes:

• Live our values: Celebration Inspires Excellence - Honor is for Everyone - Integrity Always Wins - Love is Our Only Rule - Disruption is a Good Thing
• Strong organizational, communication, time management, and problem-solving skills
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
• Willingness and eagerness to learn, adopt new technologies and solutions, and take on new opportunities
• Strong interpersonal skills and the ability to get along with teammates
• You will be both creative and analytical – above all, you will be open to new ideas and not afraid to learn and challenge the norm
• You will have a passion for what you do