Assistant Director of Enrollment Data and Analytics

BASIC REQUIREMENTS: 

Must be a Christian and a member of a church that holds to Jesus Christ as Lord and Savior, believing in the New and Old Testaments of the Holy Bible. 

DBU requires employees to follow all University policies and procedures, which exist to support the Christian mission of DBU and includes, but is not limited to, a Christian Code of Conduct. Click here to read

GENERAL OBJECTIVES:  

The Assistant Director of Enrollment Data and Analytics will serve as the primary overseer for all data-related needs within the Undergraduate Enrollment division pertaining to prospects, applicants, accepted students, and returning students. Responsibilities include providing timely reports to the Undergraduate Enrollment division and the University Communications division to help in the analysis of current and upcoming enrollment cycles. The Assistant Director will serve as the primary liaison with enrollment partners who provide data lists and other pertinent information for the undergraduate enrollment division. The Assistant Director will be available to help assist other enrollment divisions with data-related needs. 

QUALIFICATIONS: 

• Bachelor’s degree in Business Intelligence, Analytics, Computer Science, or similar field; Master's degree preferred. 
• Experience using Business Intelligence software for reporting 
• Experience designing and executing reports within a CRM platform 
• Experience with data visualization 
• Familiarity with data security policies and best practices related to PII and FERPA 
• Prior admission or recruitment experience within higher education is preferred 
• Prefer at least three years of experience creating reports and analyzing data with Technolutions Slate CRM 
• Prefer experience with SQL 

SPECIFIC RESPONSIBILITIES: 

• Build queries, populations, rules, and reports for all enrollment functions within Slate  
• Manage all origin and lead sources  
• Assist in developing portals for departmental use  
• Ensure Slate users follow data security policies and parameters  
• Manage and deliver reports on enrollment data, processing, and other strategic efforts for internal assessment and planning, institutional surveys, and historical data capture  
• Provide interpretation of all reports as required  
• Oversee seamless integration from all external data sources into the CRM  

• Serve on the CRM Steering Committee  
• Provide data and reports on-demand to answer specific questions posed by the enrollment divisions or other departments  
• Produce weekly Enrollment Reports that cover freshman, transfer, and professional studies  
• Produce monthly College Enrollment Reports  
• Serve as the primary data liaison with all enrollment partnerships involving data transfer and validation  
• Serve as the primary data liaison with EAB, providing data verification and validation, as well as any necessary lists for items such as DIQ Launch, admissions applications, and application campaigns  
• Oversee the receiving and loading of all enrollment lists, ensuring to properly code them into the CRM  
• Manage data as necessary for enrollment communication tracks, including text messages, mass emails, targeted emails, and print pieces  
• Run queries for list extraction from the CRM  
• Provide ongoing recruitment and CRM data support for Undergraduate Enrollment counselors as needed  
• Provide support for Graduate Enrollment data coordinators  
• Provide primary data support for any enrollment-related initiative  
• Attend all necessary marketing and enrollment leadership meetings  
• Perform other duties as assigned by the Assistant Vice President for Communications, Senior Vice President, and President 

WORK SCHEDULE:  

This is a full-time position with regular office hours between 8:00 a.m. ‒ 5:00 p.m., Monday-Friday.

WORK LOCATION:  

This position will work on the main campus, located at 3000 Mountain Creek Parkway, Dallas, TX 75211