SALESPERSON

Summary: The Salesperson is responsible for the execution of the sales plan as directed by the Sales Supervisor in each assigned account. Salesperson builds and maintains customer relationships.

Essential Duties and Responsibilities: This list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time.

• Keep customer data up to date on company data base.
• Follows company policies on close dated and out of code products.
• Actively participates in sales meetings and presentations.
• Accountable for calling on all licensed accounts in assigned territory.
• Takes initiative to educate self on all company products for sale.
• Executes promotional discounts from distributor to retail.
• General knowledge of market pricing.
• Merchandises the complete product line including the filling of coolers, shelves and displays.
• Advantageously leverages product’s visibility and competitive activity in each account by requesting additional placement, display, sign, static or price reduction
• Compiles lists of prospective customers for use as sales leads, based on information from inquiries, trade shows, direct mail responses, aged leads, dealer resellers, business directories, internet sites, and other sources.
• Networks in the community to establish report and additional leads; offers samples of products to current and potential customers.
• Awareness of competitive activity and proactively take advantage of sales opportunities
• Tracks stock levels.
• Ensure proper rotation is in effect for all accounts.
• Obtains new customer data for entry into computer database.
• Investigates and reports customer problems with deliveries to Sales Supervisor.
• Conducts all activities in accordance with local, state and federal liquor control regulations.
• Travels to and attends all applicable, approved events to boost company sales.
• Keeps the Sales Supervisor informed on competitive products, promotional matter, pricing and market policies.

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience: Bachelor’s degree (B.A.) from four-year College or university; or three to four years related experience and/or training; or equivalent combination of education and experience.