Director of Brand & Creative – Cannabis Marketing & Licensing

Location: West Bloomfield, MI

Reports to: Owner/CEO

About Us

We are a multi-retail operator and vertically integrated cannabis company with multiple cultivation and manufacturing facilities, and a growing portfolio of cannabis brands. We are preparing to launch three new brands that will be licensed to operators across the world. We need a Director of Brand & Creative who can take ownership of the brand-building process from concept to global rollout, while managing the daily creative, digital, and marketing needs of our organization.

Position Overview

The Director of Brand & Creative will lead the development, launch, and growth of multiple cannabis brands, ensuring each one is built for scalability and licensing. This includes overseeing packaging design, brand identity, marketing strategy, licensing assets, website development, and creative execution.

The ideal candidate is a strategic creative leader who can manage people, hire and direct designers, and deliver strong consumer-facing brands while keeping the company ahead of industry trends.

Key Responsibilities

Brand Development & Licensing

• Manage the creation and rollout of three new cannabis brands, plus future brands
• Build scalable brand guidelines and packaging systems that support licensing worldwide
• Hire, manage, and direct designers, copywriters, and other creatives
• Ensure packaging meets compliance requirements in key markets while remaining visually compelling
• Develop licensing decks, sales materials, and brand books to support global partnerships
  
  

Creative Direction & Execution

• Oversee all packaging, product design, and brand storytelling
• Maintain consistent brand identity across digital, retail, and wholesale channels
• Stay on top of design and consumer trends to ensure brands remain competitive
  
  

Retail & Marketing Integration

• Partner closely with retail operations to ensure branding, promotions, discounts, new product launches, and deals are fully aligned
• Ensure all campaigns and offers are reflected across web, in-store signage, direct mailers, social, and all digital/traditional marketing channels
• Support day-to-day creative needs across retail, cultivation, manufacturing, and brand operations
  
  

Team & Department Management

• Manage the creative team’s workflow, priorities, and accountability
• Recruit, hire, and oversee designers, marketers, and outside agencies
• Handle budgets, project timelines, and vendor relationships for creative and digital projects
• Provide clear reporting and updates to the owner on brand initiatives
  
  

Qualifications

• 5 years in creative direction, brand management, or marketing leadership (cannabis industry strongly preferred)
• Experience launching consumer packaged goods (CPG) brands, ideally in regulated industries
• Proven track record of managing designers, contractors, and creative teams
• Strong portfolio showcasing brand creation, packaging, marketing campaigns, and digital projects
• Hands-on experience in website development/management (e-commerce platforms, UX/UI optimization)
• Knowledge of cannabis compliance regulations (packaging, labeling, advertising) a plus
• Strong organizational and project management skills; able to juggle multiple brand launches
• Excellent communication and leadership skills; thrives in a fast-paced, growth-oriented environment
  
  

What We Offer

• Opportunity to lead the creation and launch of global cannabis brands
• A leadership role with autonomy to shape and scale the creative and digital department
• Competitive salary performance-based incentives
• Benefit Package (Medical, Dental and Optical)
• A dynamic, entrepreneurial environment where creativity and growth meet
  
  

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