Programming Coordinator

Department: Marketing

Reports To: Programming Manager

Summary: The Programming Coordinator will support the planning, coordination, and execution of Yuengling’s national and regional marketing programs. This role ensures smooth program activation across all sales markets by managing sweepstakes, assisting in partnership execution, and trade/local programs while coordinating between internal departments, The Yuengling Company (TYC), and wholesalers. The ideal candidate is organized, detail-oriented, and thrives at turning plans into on-the-ground results. This role is in person located in Pottsville, PA.

Essential Duties and Responsibilities

Program Execution & Coordination

• Assist local teams in customization of national company programs to fit specific market and wholesaler needs.
• Oversee all paid partnership activities, tracking deliverables and maintaining accountability across brand partners, influencers, and key partnerships.
• Research, support and coordinate company sweepstakes, from setup and legal compliance through fulfillment and winner communication. 
• Partner with the Sales and Marketing teams to localize programs for regional partnerships or sponsorships. 
• Gain deep knowledge of company programs to support and advise the sales team.

Sales & Wholesaler Support

• Conduct sales team training and support for sweepstakes, promotional compliance, and execution.
• Participate in pre-POS order and wholesaler meetings to communicate program objectives and materials.
• Create execution guides, timelines, and tracking tools for consistent retail activation across markets.
• Collect and analyze post-program results to identify learnings and future opportunities.
• Complete field days with key sales leaders for insights into competitive programming and understanding of the market. 

Cross-Functional Collaboration

• Serve as a liaison between D.G. Yuengling & Son and The Yuengling Company (TYC) for partner assets, regional content, and digital ambassador needs.
• Collaborate with brand and digital teams on social amplification, promotional content, and program recaps.
• Support trade programming and success measurement, ensuring alignment with marketing goals and budget efficiency.
• Provide ongoing feedback and field insights to strengthen campaign performance and future planning.
  

Skills and Qualifications

• Highly organized and detail-driven with strong project management skills.
• Excellent communication and cross-functional coordination abilities.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint) and capable of tracking deliverables and timelines.
• Able to create selling materials and program execution standards.
• Self-starter, idea generator and superior collaborator.
• Strong presentation creation and delivery skills.
• Comfortable working in a fast-paced environment with multiple stakeholders.
• Passion for marketing execution and brand engagement at the retail and community level.
• Perform additional duties and responsibilities as requested, directed or assigned by Management.

Required Education and/or Experience

• 3–5 years of experience in marketing program management, field marketing, or trade marketing (CPG or beverage industry preferred).