What are the responsibilities and job description for the Senior Product Marketing Manager position at Cypress HCM?
Job Details
Industry & Use Case Content Strategy
- Senior Product Marketing Manager (Contract)
- Location: Remote (PST)
- Duration: 3/16/2026 to 6/12/2026
- Team: ADUS V CPG B2B PMM
- Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
- We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
- The Creative Cloud Enterprise team is looking for a strategic and execution oriented Senior Product Marketing Manager (Contractor) to lead the development of industry and use case–driven content for enterprise customers. This role will focus on creating compelling narratives that demonstrate the value of Creative Cloud for enterprise, accelerate generative AI adoption, and drive credit consumption across key enterprise workflows. This is a highly cross functional role, partnering closely with Product Marketing, Campaign Marketing, Sales Enablement, and Product teams.
Industry & Use Case Content Strategy
- Develop and execute an industry led and use case–driven content strategy for enterprise segments (e.g., marketing, media, design, brand, and creative operations).
- Translate enterprise customer needs into clear, scalable content frameworks that map workflows to Creative Cloud value.
- Create compelling narratives that position Creative Cloud for enterprise as the flagship solution for scale, security, collaboration, and innovation.
- Produce content that supports customer expansion and upgrade motions across key enterprise personas, including creative leaders, marketing leaders, and IT stakeholders.
- Develop use cases, stories, and examples that show how generative AI capabilities can be applied to real enterprise workflows.
- Clearly articulate where and how generative AI drives productivity, creative output, and ROI—encouraging active usage and credit consumption.
- Deliver high impact content assets such as use case guides, industry playbooks, solution briefs, sales enablement materials, and campaign inputs.
- Partner with Campaign Marketing to activate content across lifecycle, field, and digital programs.
- Work closely with Product, Product Marketing, Campaign Marketing, and Sales Enablement to ensure consistent messaging and strong alignment to roadmap priorities.
- Incorporate customer insights, field feedback, and usage data into content development.
- 5–8 years of experience in B2B SaaS Product Marketing, preferably supporting enterprise customers.
- Proven experience developing industry? and use?case–based messaging and content.
- Strong ability to translate complex product capabilities—especially AI?powered features—into clear, enterprise?ready value stories.
- Experience supporting expansion, upgrade, or adoption?driven motions through content and storytelling.
- Excellent communication, storytelling, and stakeholder management skills.
- Comfort operating independently in a fast?paced, ambiguous environment as a contractor.
- Passion for creative technology, enterprise workflows, and helping customers unlock measurable value.
- $62.00 to $66.20 per hour.
Salary : $62 - $66