What are the responsibilities and job description for the Senior Product Marketing Manager position at Cypress HCM?
Job Details
- Senior Product Marketing Manager, Release Marketing (Adobe Firefly)
- Location: Prefer Hybrid in San Jose, CA 95110 or San Francisco, CA 94107 (Open to Remote PST)
- Duration: 8/03/2026 to 2/26/2027
- Team: Creator audience Marketing Mmgt
- As a Senior Product Marketing Manager, Release Marketing, the focus is on bringing Adobe Firefly's most important product and feature launches to market fast and with precision. This means translating technical capabilities, complex pricing, and nuanced offers into narratives that customers actually understand and act on. It means building the messaging, the brief, the plan, and the story, then rallying the team to execute.
- Develop go-to-market launch strategies for highly technical and high-visibility product releases, including first- and third-party AI model integrations, Firefly Graph, Firefly Boards, and monetization, grounded in business priorities and objectives
- Get hands on with product and feature functionality, nuances, and limitations to build messaging frameworks centered on user benefits across multimedia content and channels
- Drive cross-functional alignment across product management, marketing, and partnerships, especially under tight launch timelines
- Serve as a subject matter expert in the Firefly product and user experience. You'll know how Firefly works inside and out so you can easily translate it to external messaging and drive product adoption
- Present go-to-market briefings and coordinate across marketing channel teams such as Social, Website, SEO, Community, and Performance Media to execute plans and approve content reviews
- Partner with integrated marketing teams to create and review campaign briefs that align product, demand generation, brand, and sales into one cohesive motion
- Turn complex pricing structures and product capabilities into sharp, digestible customer narratives, offers, and promotions
- Define launch success metrics and use post-launch data to continuously improve performance
- Partner with internal Research and Inbound Marketing teams to collect top Firefly use cases, then apply customer research and insights to sharpen positioning and go-to-market decisions
- 8-10 years of experience in product marketing, advertising, integrated marketing, or related roles
- Experience in technology, creative products and tools, and/or generative AI preferred
- Strong attention to detail and creative judgment
- Comfortable providing constructive feedback to cross-functional stakeholders
- Exceptional communication skills with the ability to simplify complex product concepts for multiple audiences
- Strong analytical and strategic problem-solving capabilities
- Ability to leverage customer insights and data to drive decision-making
- Passion for emerging creative AI technologies and knowledge of the generative AI landscape
- BA/BS in Marketing, Advertising, Technology, or related field
- Pay Rate: Up to $94.12 per hour
Salary : $94