What are the responsibilities and job description for the Senior Creative Writer - Fundraising/TV position at CX Marketing, LLC?
As a Senior Creative Writer - Fundraising/TV, you will join our growing creative team. You’re a high-impact storyteller who moves fast, thinks strategically, and knows how to convert emotion into action. You’ll serve as the creative engine behind our video work, owning everything from concept through final script, and partnering closely with producers, directors, and account teams to deliver donor-driven storytelling that performs.
You understand what makes fundraising television work: urgency, authenticity, and a clear path to give. You know how to shape raw footage into compelling narratives, write multiple formats (DRTV, CTV, social), and balance brand voice with response-driven messaging.
The ideal candidate brings deep experience in nonprofit or cause-based storytelling, a strong grasp of direct response principles, and the ability to deliver high-quality work at volume without sacrificing craft.
Just as important, you’re confident in presenting and defending your ideas. This is a client-facing role, and you’re as strong in the room as you are on the page.
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.
This is a Remote US opportunity
Please include a link to your portfolio / reel in your resume
In this role, you will:
- Develop breakthrough concepts and scripts for DRTV, CTV, and social campaigns
- Transform real stories and raw footage into emotionally resonant, high-converting narratives
- Apply fundraising strategy to every script, driving urgency, clarity, and donor action
- Collaborate cross-functionally to bring campaigns to life, from pitch to final delivery
- Present work directly to clients with clarity, confidence, and strategic rationale
Your Impact:
- Write powerful, mission-driven scripts for DRTV, CTV, and social campaigns that inspire belief, deepen connection, and drive giving
- Honor and translate each organization’s voice, values, and purpose into authentic, emotionally resonant storytelling
- Develop concepts and messaging that center the mission, bringing donors closer to the people, causes, and outcomes they make possible
- Deliver high volumes of thoughtful, high-quality work in a fast-paced, collaborative environment
- Shape real stories and unscripted footage into narratives that are both truthful and transformative
- Identify moments of humanity, hope, and urgency that elevate both the story and the cause
- Partner with creative, production, and strategy teams to ensure every piece of work reflects the mission with clarity and integrity
- Apply fundraising strategy in service of the mission, balancing urgency with trust, and performance with respect for the audience
- Use audience insights and results to continually strengthen storytelling, deepening both donor engagement and long-term loyalty
- Present work with confidence and heart, articulating not just what the story is, but why it matters
- Leverage emerging tools, including AI, to enhance the creative process while keeping mission and authenticity at the center
- Champion work that advances both immediate impact and enduring connection to the cause
Your Profile:
- 7 years of experience writing & producing for DRTV, CTV, or direct response video, ideally within nonprofit or purpose-driven organizations
- Written / produced spots at various lengths for the same storytelling aspect (2 minute to 7 seconds)
- Proven ability to craft meaningful stories from raw footage while preserving authenticity and dignity
- A mission-first storyteller who understands how narrative drives both action and connection
- Deep knowledge of fundraising principles, donor psychology, and emotionally intelligent storytelling
- Portfolio that reflects both measurable impact and a strong sense of purpose
- Ability to use performance insights to strengthen future work without losing the heart of the mission
- Collaborative, thoughtful, and confident, able to represent the work with clarity, conviction, and respect for the cause
- Experience with Brand Advertising is a plus!
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How We’ll Support You:
- Join the largest marketing and fundraising company in North America, serving the nonprofit industry, where we prioritize innovation and professional growth.
- Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
- To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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