Marketing Coordinator

If you’re a creative, relationship‐driven marketing professional who thrives on connecting with people and bringing meaningful community events to life, this role offers the perfect blend of strategy, outreach, and hands‐on coordination. As our Marketing Coordinator, you’ll be the driving force behind lead engagement, referral partner communication, digital marketing, and signature events that celebrate caregivers, nurses, and the families we serve. You’ll manage social media content, support sales initiatives, collaborate with community organizations, and represent our agency at networking events—all while helping families access trusted, high‐quality home care services. This is an opportunity to make a real impact in the senior care community while growing your marketing career in a dynamic, mission‐focused environment.

JOB DESCRIPTION

Lead Management & Relationship Building:

• Respond promptly to prospective client and family inquiries, primarily by phone, while maintaining accurate lead and inquiry databases, tracking follow-up activities, and ensuring timely communication throughout the engagement process.
• Develop and execute monthly and quarterly email communications through Constant Contact for referral partners, prospects, families, and employees; maintain updated contact lists to support effective outreach and relationship-building efforts.

Marketing & Sales Support:

• Provide marketing and administrative support by developing and organizing collateral materials for campaigns, special events, and recognition initiatives. Assist with planning and executing marketing programs across multiple channels, including advertising, direct mail, digital marketing, and events.
• Collaborate with the Graphic Designer to create, update, and maintain marketing materials; basic graphic design skills are required, and Canva experience is preferred.

Special Events Coordination and Participation:

• Coordinate with community partners via phone and email to plan and confirm details for special events and educational programs.
• Lead the planning and execution of off-site events and educational programs in partnership with community organizations, including logistics, marketing materials, refreshments, setup, and teardown.
• Plan and coordinate annual signature events, including Ice Cream Socials, National Caregivers Day, and Nurses Week celebrations, in collaboration with multiple community partners.
• Prepare and maintain sales, marketing, and event reports, tracking outcomes and participation.
• Represent the community at networking events, health fairs, and other external community engagement opportunities to increase visibility and build relationships.
• Develop and maintain relationships with key referral sources and community partners to generate new business opportunities and strengthen community presence.

Online Presence & Social Media:

• Develop, organize, and maintain engaging content for the agency's social media platforms and other digital marketing channels.

QUALIFICATIONS

• Bachelor's degree in Marketing or related field
• 2 years of experience in marketing or sales
• Previous experience working in the senior living industry highly preferred
• Strong understanding of core marketing principles
• Proficiency in SEO and social media marketing strategies
• Proficiency with marketing and design platforms such as Constant Contact and Canva required; experience with WellSky or other healthcare CRM/software systems
• Knowledge of content marketing, community outreach, referral marketing, B2B relationship marketing, email marketing, and marketing automation.
• Relevant experience in performance marketing and e-commerce platforms
• Strong verbal and written communication skills are required
• Proficient in Google Workspace applications, including Gmail, Docs, Sheets, Slides, Calendar, and Drive.
• Must be available to work some weekends and weekends on-call
• Must have the ability to travel locally as needed and use your own vehicle for travel. Must maintain a valid driver’s license and automobile insurance.