Associate Director Marketing - Remote

The Associate Director Marketing will own U.S. product launch planning and execution, pricing strategy, brand strategy, and market research, partnering crossfunctionally with Sales, Medical Affairs, Market Access, Regulatory, Legal/Compliance, Supply Chain, and Commercial Operations.
The role will define positioning and messaging, lead development and review of promotional tactics, and ensure operational compliance for all U.S. activities. This is a highly visible, handson role with endtoend responsibility for building demand and achieving launch and growth objectives for the Ga-68 generator portfolio in the United States.

• Own U.S. brand strategy, positioning, and messaging for a diagnostic generator platform; translate strategy into clear, compliant promotional tactics.
• Plan and execute an integrated U.S. product launch, including prelaunch readiness, congress planning, tactical calendars, and postlaunch optimization.
• Lead U.S. pricing strategy and value story; inform list/contract pricing recommendations with robust market analytics and access considerations.
• Drive U.S. market research and competitive intelligence to illuminate customer needs, market dynamics, and adoption barriers; convert insights into action.
• Develop the annual U.S. brand plan and measurement framework; partner with Commercial Operations on ROI tracking and performance dashboards.
• Manage A&P budgets and agency partners to maximize impact and efficiency; ensure disciplined project management and timely delivery.
• Partner with Sales leadership to equip and support the field (training inputs, tools, resources); conduct field rides to gather insights.
• Collaborate with Regulatory, Legal, Medical, and Compliance to ensure accurate, balanced, and compliant promotional materials and PRC/MRL review outcomes.
• Coordinate closely with Supply Chain/Operations and the manufacturing site to align demand forecasts, supply plans, and launch phasing for U.S. customers.
• Represent the brand at key U.S. congresses and professional/patient meetings; manage sponsorships, exhibits, and symposia as appropriate.
• Build and maintain relationships with relevant U.S. customers, KOLs, societies, and advocacy groups to support appropriate utilization.
• Must maintain operational compliance with applicable regulatory agencies and guidelines (e.g., FDA, NRC, cGMP, ISO, USP) for all U.S. activities.

• Bachelor's degree in business, marketing, or a related scientific/medical field required; advanced degree (MBA or similar) preferred.
• 12 or more years of relevant work experience with 5 or more years of pharmaceutical marketing experience, including launch experience.
• Direct experience building pricing strategies, brand strategy, and market research programs; track record of successful launch execution.
• Experience with promotional review processes and creation of compliant materials; strong understanding of U.S. regulatory considerations.
• Excellent communication (written and verbal), executive presence, and crossfunctional influence skills in a matrixed environment.
• Strong financial and business acumen, including budget ownership and ROI frameworks; proficiency in Microsoft Office and project management tools.
• Willingness to travel domestically and to St. Louis ~1 week per month.

Working Conditions

• Approximately 50% travel if not based in St. Louis with domestic, and occasional international travel required.
• This position will work in typical office conditions with extensive time using personal computer equipment.
• May be required to sit or stand for long periods of time while performing duties.
• Close attention to detail required.