General Manager, Sales Operations Manager

Overview

A private equity–backed roofing company in Bothell, WA is seeking a highly capable General Manager (GM) to lead the business through its next stage of growth. The incoming GM will work alongside the current owner for the first year to ensure a smooth transition of leadership. After the transition, the GM will assume full responsibility for the organization, including safety, operations, sales, finance, and people leadership.

A core mandate for this role will be building and professionalizing a high-performing sales organization, implementing modern technology, and elevating the company’s operational rigor to support scalable growth.

Key Responsibilities

Leadership & Strategy

• Lead the company’s execution of an aggressive growth strategy centered on residential reroofing.
• Manage, mentor, and develop department leaders in operations, production, sales, finance, and customer service.
• Establish KPIs, dashboards, and reporting cadence to increase transparency and accountability across the business.
• Foster a performance-oriented and data-driven culture.

Operations Management

• Oversee daily operations to ensure safety, efficiency, quality, and customer satisfaction.
• Strengthen operational processes, scheduling, project management, and job-costing methodologies.
• Improve field productivity and ensure compliance with safety and regulatory standards.
• Implement continuous improvement practices across departments.

Sales Leadership & Commercial Excellence

• Build out a professionalized, metrics-driven sales department, with scalable strategies and processes for recruiting and training sales staff.
• Implement modern sales and sales management methodologies and technology.
• Optimize the company’s implementation of Curb’s ServiceTitan CRM system and ensure sales process adoption.
• Collaborate with marketing leadership to improve lead flow, close rates, and customer lifetime value.
• Install a strategic pricing control process and margin discipline.

Financial Management

• Own the P&L, with full responsibility for profitability.
• Participate in cash flow management, reporting and budgeting, and forecasting with Curb.
• Maintain strong cost controls and vendor relationships.

People & Culture

• Build and maintain a high-performing team culture rooted in accountability and continuous improvement.
• Lead hiring initiatives to strengthen the company’s leadership structure.
• Ensure clear communication and alignment across the organization.

Technology & Systems Implementation

• Lead adoption of ServiceTitan and integrated operational tools.
• Improve data integrity and build dashboards for real-time business visibility.
• Champion a culture of technology adoption and process standardization.

Qualifications

• 7–15 years of leadership experience in a highly successful company, ideally in roofing or home services. Roofing experience a plus.
• Proven success with broad management responsibility, preferably managing P&L for a business >= $5M.
• Demonstrated ability to build or transform a sales organization.
• Experience implementing CRM and project management tools, good understanding of technology.
• Strong operational discipline and understanding of scheduling, job costing, and customer service workflows.
• Bachelor’s degree a plus

Ideal Candidate Profile

A disciplined, metric-driven operator who has successfully scaled a trades or home-services business, capable of transforming an entrepreneurial company into a professionally managed, growth-oriented organization.

Compensation:

Base salary range: $120,000 – $145,000, plus performance-based bonus.

Benefits include medical, dental, vision, retirement plan, PTO, and paid holidays.

Job Type: Full-time

Pay: $115,000.00 - $145,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Retirement plan
• Vision insurance

Work Location: In person

Salary : $115,000 - $145,000