What are the responsibilities and job description for the Account Executive position at CUMULUS MEDIA?
Company Overview
CUMULUS | Wilmington, NC local Wilmington stations include: Today’s Hits & Yesterday’s Favorites WGNI 102.7, Cape Fears Country Leader WWQQ 101.3, Coast 97.3 WMNX, WKXS 94.5 The Hawk, and News Talk Sports 980 AM WAAV The Wave.
Position Overview
Cumulus Media | Wilmington has an immediate opening for a full-time Multimedia Account Executive. Our ideal candidate will develop and implement effective digital and audio strategies for our clients. We offer a unique career opportunity: One where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a Media Sales Professional. You will have the opportunity to use your passion for digital and audio marketing to develop personalized, innovative, full-scope advertising solutions to meet the marketing needs of new and existing clients through the integration of digital products and services to coincide with our robust radio asset offerings. We hire passionate, driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. If this sounds like you, please submit your resume for consideration.
The Multimedia Account Executive ensures growth within the digital and radio sales department and retains clients for future campaigns. The Multimedia Account Executive keeps a full pipeline, manages sales activity, and communicates regularly with management
Key Responsibilities & Qualifications
Key Responsibilities:
- Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals, or other means to build and maintain a full pipeline of sales prospects
- Able to identify client business needs by gaining a deep understanding of their goals, objectives, and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
- Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
- Creative spark - the ability to design, create and deliver customized advertising proposals / presentations and generate original ideas
- Gain referral business by providing support, information, and guidance, qualitative research and recommending new opportunities for profit and/or service improvements
- Deliver exceptional customer service
- Beyond our broadcast products, must have strong familiarity and become full versed in selling both Cumulus’ station digital assets (e.g., streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
- Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis
- Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
Qualifications:
- 1-2 years Media Sales background and experience preferred
- Bachelor’s degree in business, Marketing, or related field preferred
- Proficient in Microsoft Office 365, CRM tools and business networking platforms
- Must be highly proficient with CRM, MS 365, Word, PowerPoint, Excel, and Outlook
- Must be highly proficient using online meeting tools; MS Teams and Zoom
- Excellent communication skills
- Experience developing new business relationships in an outside sales role
- Excellent presenter to clients of sales opportunities and post-sale successes
- Strong understanding of lead generation and ability to connect with viable prospects
- Comprehension of sales metrics to fill a sales funnel and robust pipeline of residual business
- Positive attitude with the willingness to get beyond comfort zone to grow professionally
- High energy and passion for the job
- Flexible and creative
- Recognized top sales performer with a track record of over-achieving sales goals
- Consistently a Top Performer in closing New Business
- Digitally savvy with a clear understanding of digital advertising and how to sell it
- Marketing expertise a plus
- Stay abreast of the competitive landscape and emerging technologies
- Ability to perform independently in a fast-paced, hyper-competitive sales environment
- Excellent interpersonal/communication skills; outgoing, sociable, and charismatic – you pride yourself on being able to strike up a conversation with anyone
What We Offer
- Competitive Pay
- Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
- Medical, Dental & Vision Insurance coverage
- 401K with company match
- Paid Vacation, Sick & Holiday time off
- Life insurance, disability insurance, wellness, and an employee referral bonus program
For immediate consideration, please visit https://jobs.cumulusmedia.com/jobs
- For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/