Digital Marketing Campaign Leader

DESCRIPTION

We are looking for a talented Digital Marketing Campaign Leader to join our team specializing in Communications for Cummins Inc. in Indianapolis, IN.

In this role, you will make an impact in the following ways:

• Lead the development and execution of integrated marketing communication plans that align stakeholders and drive cohesive brand messaging.
• Deliver effective multi-channel campaigns by optimizing digital, social, email, and traditional marketing strategies for maximum reach and engagement.
• Produce compelling, audience-focused content that strengthens the brand and clearly communicates value propositions.
• Leverage industry insights and competitive intelligence to shape proactive marketing strategies and uncover new growth opportunities.
• Strengthen cross-functional alignment by partnering closely with sales, product, and creative teams to ensure seamless execution of initiatives.
• Build and guide a high-performing marketing team through mentorship, clear direction, and ongoing development.
• Cultivate strong relationships with leaders, stakeholders, and suppliers to support collaboration and accelerate project success.
• Safeguard and elevate Cummins’ brand identity across all marketing materials and customer touchpoints.
  
  

RESPONSIBILITIES

To be successful in this role you will need the following:

• Strong brand management expertise to ensure consistent application of brand standards, protect reputation, and build competitive advantage through recognizable, trusted positioning.
• Advanced digital media capabilities , leveraging automation tools, social platforms, and content management systems to influence audience behavior and drive measurable engagement.
• Proficiency in data analytics , including interpreting qualitative and quantitative data, applying statistical and visualization techniques, and translating insights into actionable recommendations.
• Ability to articulate compelling value propositions that translate customer needs into clear, differentiated messaging that highlights product and service strengths.
• Deep channel awareness to understand market dynamics, pathways to customers, and industry structure, enabling smarter strategy and execution.
• Strong marketing plan management skills, using the 4 Ps to build effective marketing strategies and guiding cross-functional teams to execute plans and assess business performance.
  
  

QUALIFICATIONS

Education/Experience

Education, Licenses, Certifications:

College, university, or equivalent degree in marketing or a related subject required.

Experience:

• Product marketing experience preferred.
• Talent Management experience and experience managing distributed teams highly preferred.
• Digital marketing experience preferred.
• Global perspective and experience preferred.
• B2B experience preferred.
• Strong project management skills and the ability to meet deadlines.
• Creative thinker with a strong attention to detail.
• Strong analytical skills and proficiency in using marketing analytics tools.
• Ability to work collaboratively in a team environment.
• Strategic thinker with the ability to develop and implement successful marketing campaigns.
  
  

Additional Responsibilities:

The top priority of this role is to set the strategy and process for the Digital Marketing Campaign Management team that enables close collaboration with Marketing Communications teams to drive integrated, multi-channel digital marketing campaigns, analyze performance data, and contribute to Cummins growth and success. The role must establish an organizational structure that successfully designs and implements digital marketing communications strategies that align with Cummins business goals while driving awareness, engagement and conversion. The organization will view this role as the voice of industry expertise and best practices, who not only establishes industry leading digital marketing campaign frameworks and playbooks but also ensures that campaigns are scalable, repeatable and measurable. Finally, this role must enable collaboration across businesses and stakeholders, must set prioritization to the work and effectively partner to deliver efficient, professional, and best-in-class marketing practices.

Key Responsibilities:

• Lead the Digital Marketing Campaign Management Team
• Builds team dynamics that value innovation of ideas and approach and fosters coordination and alignment with stakeholders.
• Leads the Digital Marketing Campaign Management Team, providing guidance, mentorship, and support to ensure team and individual success.
• Sets team goals and personal development expectations, gathers stakeholder feedback and engages the team in ongoing performance improvement with a focus on deepening the team’s digital marketing skillset.
• Own and optimize the campaign management process
• Leads and manages digital marketing initiatives, develops and executes digital marketing strategies, oversees the planning, execution, and optimization of digital marketing campaigns, including web, paid advertising, and email marketing.
• Oversees the creation of engaging and relevant messaging and content, ensuring it aligns with brand identity, resonates with target audiences, optimizes against target campaign goals, and aligns with stakeholders.
• Establish marketing campaign frameworks and playbooks to ensure campaigns are scalable, repeatable, and measurable
• Manages critical supplier relationships that facilitate the work globally to deliver the best results at the lowest costs.at the lowest costs.
• Implement market-leading best practices
• Stays updated on industry trends, competitor activities, and customer preferences to inform marketing strategies and identify new opportunities.
• Collaborates with cross-functional teams, including sales, product development, and creative, to ensure alignment and successful execution of marketing initiatives.
• Serves a key role in influencing the creation and execution of integrated marketing communication plans and assets, working across stakeholders and subject matter experts.
• Leverage data reporting to optimize performance and measure impact
• Monitors and analyzes campaign performance metrics, providing insights and recommendations for improvement. Regularly reports on marketing KPIs.
• Develops reporting requirements and best practices that enables end to end reporting for teams to measure marketing value in the lead and sales process.
• Develops and manages budget, financial controls, and risk ensuring operations are executed efficiently and within established budgets.
• Understands and champions digital marketing tools, trends, and channels.
  
  

Experience:

• 10 years of experience leading digital or integrated marketing campaigns for a global or complex matrix organization
• 5 years of experience managing and leading hybrid teams
• Experience with marketing automation and CRM platforms such as Salesforce Marketing Cloud or equivalent digital marketing experience required
• Ability to work collaboratively in a team environment.
• Experience managing agency relationships
• Strategic thinker with the ability to develop and implement successful marketing campaigns across complex business organizations.
• Strong project management skills and the ability to meet deadlines.
• Creative thinker with a strong attention to detail.
• Strong analytical skills and proficiency in using marketing analytics tools (Datorama, PowerBI).
• B2B experience preferred.
• Global experience preferred.
  
  

Job Communications

Organization Cummins Inc.

Role Category On-site with Flexibility

Job Type Exempt - Experienced

Min Salary $120000

Max Salary $180000

ReqID 2426176

Relocation Package Yes

100% On-Site No

Cummins and E-Verify

At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates the right to work using E-Verify and will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Visit http://EEOC.gov to know your rights on workplace discrimination.