Marketing Manager

The Marketing Manager is a dynamic and strategic leader who amplifies the credit union brand, deepens member engagement, and tells the compelling story of our credit union and its members. This role is ideal for a creative leader who thrives on innovation, collaboration, problem-solving, data-driven decision making, and purpose-driven marketing.

Brand Strategy & Storytelling

• Develop and execute integrated marketing strategies that reflect the credit union’s mission, values, and member impact.
• Craft compelling narratives that highlight member success stories, community involvement, and the credit union’s differentiators.
• Ensure brand consistency across all channels and touchpoints.
• Organize credit union events, manage press releases, and host member experiences to promote credit union values and impact.

Innovation & Member Experience

• Leverage emerging technologies and data insights (both quantitative and qualitative) to create personalized, relevant, and engaging member experiences that differentiate the credit union.
• Champion digital transformation initiatives that enhance marketing effectiveness and member satisfaction.
• Collaborate with cross-functional teams to align marketing with product innovation and service delivery.

Campaign and Budget Management

• Lead multi-channel campaigns (digital, print, social, events) to drive awareness, acquisition, retention, and growth.
• Monitor performance metrics and optimize campaigns based on data-driven insights.
• Develop and manage marketing budget to maximize efficiency and ROI.

Team Leadership & Collaboration

• Manage and mentor marketing staff, fostering a culture of creativity, accountability, excellence, and continuous improvement.
• Collaborate with internal departments (e.g., Member Services, Lending, IT, Community Development) to support strategic goals and initiatives.
• Optimize use of external resources and vendors to drive strategic marketing efforts that enhance ROI and meet growth goals.

Compliance & Risk Mitigation

• Ensure all marketing materials and campaigns comply with applicable regulations (e.g., NCUA, CFPB, CAN-SPAM, ADA).
• Collaborate with Compliance team to review and approve marketing content and disclosures.
• Stay current on regulatory changes affecting marketing/advertising in financial services, and monitor marketing activities for reputational risk and implement controls to mitigate exposure.

• A differentiated brand experience that resonates with current and prospective members.
• Increased member engagement and loyalty through authentic storytelling and personalized engagement.
• Enhanced marketing ROI through innovative tools, analytics, and agile campaign execution.
• Strong community presence and alignment with the credit union’s mission and values.
• Marketing practices that are compliant, ethical, and risk-aware

• Bachelor’s degree in Marketing, Communications, or related field (Master’s preferred) OR an equivalent combination of education and experience.

2. Minimum five (5) years of progressive marketing experience, including 2 or more years in a supervisory or leadership role, preferably in financial services and/or mission-driven organizations.

• Proven success in brand strategy, digital marketing, and team management.
• Excellent communication, storytelling, and project management skills.
• Passion for community impact and member-centric service.
• Strong analytics capabilities to support data-driven decision making.
• Familiarity with financial services regulations and marketing compliance requirements.

• Strategic Thinking – Ability to align marketing initiatives with organizational goals and member needs
• Innovation Orientation – Embraces emerging technologies and trends to enhance marketing impact
• Collaboration & Influence – Builds strong relationships across departments and with external partners
• Analytical and Business Acumen – Uses data to drive decisions, measure success, maximize ROI, and optimize performance
• Project Management – Manages multiple initiatives with precision, meeting deadlines and budgets
• Member-Centric Mindset – Deep understanding of member needs and how to serve them meaningfully
• Adaptability – Thrives in a fast-paced, evolving environment with a proactive and flexible approach
• Leadership – Inspires and develops team members, fostering a culture of creativity and accountability
• Risk Management – Identifies potential risks in marketing practices and proactively mitigates them

• Indoor office environment with standard equipment use.
• Occasional lifting, up to 30 pounds; push and/or pull up to 50 pounds.
• Frequent standing, walking, and verbal communication.
• Frequent visits to other branches across the island and some travel outside of the island as needed.
• Occasional evening and weekend work required.

Job Type: Full-time

Pay: $60,000.00 - $115,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance

Work Location: In person

Salary : $60,000 - $115,000