What are the responsibilities and job description for the Trade Marketing Associate position at CTC?
JOB DESCRIPTION
JOB TITLE: Trade Marketing Assoc Mgr, Transversal Projects
Work Hours: 9-5 EST
Location: 1 W 37th Street NY, NY - Hybrid 2x a week
GENERAL FUNCTION
The Associate Trade Marketing Manager reports into the Sr Director Trade Marketing and is responsible for the execution of Transversal Trade Marketing plans across all channels of trade (IND, KA, DS) in order to improve the consumer journey, leveraging digital tools. Besides working closely with his/her manager, the role is responsible to collaborate with Sales, Brand Marketing, global teams and Trade Marketing peers to ensure flawless execution of trade marketing and brand initiatives.
MAJOR DUTIES AND RESPONSIBILITIES
- Lead and track transversal digital projects such as Smart Shopper, Digital Windows, Lens Simulator marketing and tracking, and the Asset Distribution Tool. Set KPIs for usage and impact of digital tools. Regularly analyze performance data to identify areas for improvement and proactively lead optimization initiatives across sales channels.
- Support the adoption and conversion of these tools through tailored marketing, insights, and communications plans.
- Develop Marketing support, insights and communication plan to maximize the usage and conversion of the tools in collaboration with global and local leaders.
- Champion Customer-Centric Innovation: Collect feedback from sales teams and customers to evolve digital tools based on real-world needs. Act as the voice of the customer in tool development and rollout.
- Support Sr Director Marketing and Project Manager in overseeing and managing trade marketing budget for all digital tools activities.
- Supports the communication and training with Sales and Marketing. Develop training modules, quick-start guides, and best practice playbooks for sales teams to ensure consistent and effective tool usage.
- Provide administrative and logistic support for Sales Consultants and Sales Managers regarding digital platforms.
- Ensure digital tools are seamlessly integrated across the customer journey—from merchandising to consultation to post-sale follow-up—to drive a unified experience.
BASIC QUALIFICATIONS
Knowledge and Skills
- Bachelor’s degree
- 3 plus years of experience (marketing or project management preferred)
- Knowledge of marketing principles and practices
- Strong interpersonal and communication skills (both verbal and written)
- High level of computer literacy: Excel, Word and PowerPoint
- Strong project management skills and high level of accuracy
- Ability to solve problems quickly, think creatively and thrive in a fast-paced, entrepreneurial environment
Salary : $26