Manager, Marketing Contact Strategy

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At Crutchfield, our innovative company culture is centered around helping our employees succeed while delivering best-in-class service to our customers. We’re looking for a Manager, Marketing Contact Strategy to join our team based in our Charlottesville location. If you haven’t heard of us, we’re a unique blend of things: an acclaimed, national online retailer, a family-owned business that’s Virginia-based, and a community-oriented group of consumer electronics enthusiasts. In short, we sell fun stuff and love doing it! For the 3rd year in a row, we’ve been named as one of the Best Places to Work by Virginia Business Magazine and Best Companies Group.

Position Overview:

Crutchfield is seeking a Manager, Marketing Contact Strategy to lead our Catalog, Email, and SMS marketing programs. In this role, you will shape a significant portion of our marketing portfolio. You’ll be both a strategic leader and a hands-on practitioner — setting long-term direction and rolling up your sleeves to ensure campaigns are executed with precision. You’ll collaborate closely with a small team of smart, dedicated marketing professionals who value curiosity, accountability, and great work. With meaningful autonomy and ownership over these programs, your efforts will reach millions of customers and play a vital role in the success of the marketing team and the broader organization. The ideal candidate brings strategic vision, operational expertise, and a passion for data-driven marketing. This role reports directly to the CMO.

As the Manager of Marketing Contact Strategy you will:

• Develop and oversee the strategic vision of Crutchfield’s catalog, email, and SMS marketing programs, ensuring alignment with business goals and customer needs
• Articulate that strategy and the resulting performance to the marketing team and the broader organization
• Manage end-to-end campaign deployment, ensuring accuracy, timeliness, brand consistency, and compliance across all channels
• Manage and maintain strong relationships with third-party vendors, including leading contract negotiations, to ensure strong performance, value, and service delivery
• Collaborate closely with Crutchfield’s Creative and Merchandising teams to plan, develop, and refine campaign content
• Coordinate with Crutchfield’s IT department to expand and enhance technical functionality as needed to support program growth
• Advance campaign efficacy through ideation, innovation, structured testing, and data-driven optimization
• Monitor industry developments and regulatory changes, staying current on marketing trends, emerging technologies, vendor capabilities, legislation, and best practices
• Perform strategic analysis as needed to support major business decisions and identify new opportunities

 Qualifications:

• 7 years of experience executing marketing campaigns for an e-Commerce retailer or direct marketer
• Previous experience should include ownership of one or more of the following marketing programs: catalog, email, SMS
• Strong SQL ability
• Familiarity with one or more marketing analytics tools
• Exceptionally sharp attention to detail
• Excellent critical thinking and analytical skills
• Strong written and verbal communications
• Intellectual curiosity
• Self-motivated
• The ability to work effectively as an individual and as part of a team
• The ability to advocate for your own ideas
• The ability to mentor and/or manage less experienced peers

This position follows a hybrid work model, with 3 days onsite each week and the remaining days remote. Candidates should be able to commute to our office regularly and collaborate in person with team members. All remote work must be done within the Commonwealth of Virginia. 

This full-time position comes with a comprehensive benefit package including two health insurance plans to choose from along with dental and vision insurance plan options. We also offer a competitive wellness program, tuition reimbursement, 401K retirement plan, relaxed dress code, and discounts on the fun stuff we sell.

All full-time employees are also offered: short-term disability insurance and long-term disability insurance options, employer-paid life insurance and voluntary life insurance options, including those for spouse and children. FSA and HSA options are also available. Ask us about these benefits in your interview - we're glad to provide details! 

Crutchfield is an equal opportunity employer, and we welcome application from all suitably qualified persons regardless of their race, color, sex, sexual orientation, gender identity, national origin, ethnic origin, religion/belief, disability, veteran status, or age.