Social Media and Marketing Manager

Job Summary
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. This energetic role involves crafting compelling content, managing social media campaigns, and implementing strategic marketing initiatives that resonate with our target audience. As a key driver of our digital marketing efforts, you will harness your creativity and analytical skills to boost engagement, increase brand awareness, and support business growth through impactful storytelling and data-driven strategies.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to enhance brand visibility and engagement.
• Create high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and marketing objectives.
• Manage social media management tools like Hootsuite or Buffer to schedule posts, monitor campaigns, and analyze performance metrics.
• Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activities to inform marketing strategies.
• Utilize SEO techniques and keyword research to optimize content for search engines and improve organic reach.
• Oversee paid advertising campaigns on Facebook Advertising and other digital channels to maximize ROI.
• Collaborate with public relations teams to manage brand reputation, craft press releases, and coordinate media outreach efforts.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign effectiveness and inform future initiatives.
• Engage with followers to foster relationships, respond to inquiries promptly, and build a loyal online community.
• Support e-commerce initiatives by creating engaging product descriptions, promotional content, and visual assets that drive online sales.

Experience

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and the Adobe Creative Suite for content creation.
• Familiarity with social media management platforms like Hootsuite or Buffer for scheduling and analytics tracking.
• Knowledge of SEO best practices, keyword research tools, and web analytics platforms including Google Analytics.
• Experience in video editing and photography to produce engaging multimedia content.
• Strong understanding of branding principles, relationship management, public relations strategies, and digital advertising techniques.
• Ability to analyze data insights to optimize campaigns continuously and demonstrate measurable results in social media growth and engagement. Join us as a Social Media and Marketing Manager if you’re passionate about storytelling through digital channels! Bring your creativity, strategic thinking, and enthusiasm for innovative marketing solutions to help us connect meaningfully with our community while driving our brand forward!

Pay: $49,340.06 - $59,420.29 per year

Work Location: In person

Salary : $49,340 - $59,420