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Personal Training Director

Crunch Fitness
Crunch Fitness Salary
North Little Rock, AR Full Time
POSTED ON 7/26/2026
AVAILABLE BEFORE 11/23/2026

The Personal Training Director ensures that the club delivers a high quality fitness experience to all members. Responsible for communicating and upholding company standards and leading by example. Ensure that team members consistently execute the basics in punctuality, dress code compliance, friendliness and cleanliness.

Job Summary:

  • Hires, trains and develops a strong team of Personal Trainers. Responsible for the successful attainment of department targets, including revenue and member retention.
  • Is the point of reference for fitness expertise within the club.
  • Span of Control / Organizational Relationship / People Management: Job Scope: 1 club
  • This position directly manages the following positions inside the club: Personal Trainers
  • Essential Duties & Responsibilities: The PTD is responsible for performing the following activities for the club: Staffing and Development [10% of time] Maintain a fully engaged and high performing fitness team that aligns with company values and goals.
  • To achieve this objective, the PTD will: Hire develop and manage performance of qualified Personal Trainers, Train & develop other staff as needed regarding fitness and supplementation presentations, emphasizing the impact of these on membership retention; Conduct weekly (or as-needed) meetings with direct reports to review performance and offer direction, motivation and guidance toward achieving individual and company goals, offer career growth and advancement opportunities as warranted; Manage the Personal Trainer schedule including staying within budgeted non-session hours as submitted to and approved by the Area Director.
  • Mediates club-employee relation matters for all club fitness employees Discipline staff under the guidance of your direct supervisor [15% of time]. Ensure that all club members have access to a highly trained and professional fitness staff able to provide fitness counseling, training and programs within Crunch standards.
  • The PTD is responsible for the successful attainment of fitness and supplement revenue goals. To achieve these objectives the PTD will: Ensure that all Personal Trainers are delivering high quality programs to their clients , develop weekly work schedules for fitness staff, and ensure that staff properly records their Time & Labor.
  • Ensure that staff compile with Time and Labor guidelines, and manage overtime in accordance with company guidelines.
  • Provide member service and support related to fitness servicing issues. Assist members and encourage their involvement in fitness services. Ensure accurate administration of Personal Training including usage of dotFIT, measurement tracking, workout programs etc.
  • Responsible for achieving monthly, quarterly and yearly revenue objectives set forth by the Company with regards to personal training services and Supplements .
  • Hire, Train and develop new Personal Trainers. Regularly train staff on industry updates and teach Personal Trainers to be continually successful to ensure that all clients are trained professionally Sales and Service [75% of time: club specific] Participate and provide direct execution support in the fitness area.
  • QUALIFICATIONS: Knowledge, Skills & Abilities: Knowledge of Crunch Certified Personal Training Program including program software (dotFIT, ABC/Datatrak, Crunch-U, VFP, Styku, Where applicable).
  • Knowledge of Personal Training technique and program design. Must be able to adjust and operate all club equipment.
  • Experience in coaching/motivating groups. Strong interpersonal & communication skills. Able to generate, maintain & demonstrate a friendly, enthusiastic & positive attitude. Possesses a strong member service focus. Responds professionally to requests and inquires from guests, members and staff.
  • Education Level: High School Diploma or GED required Bachelor’s Degree preferred Current Cardiopulmonary Resuscitation (CPR)
  • Certifications: (One or more of the following certifications)
  • American College of Sports Medicine (ACSM)
  • Certified Personal Trainer American Council on Exercise (ACE)
  • The Cooper Institute
  • Personal Trainer Certification International Fitness Professionals Association (IFPA)
  • Personal Fitness Trainer Certification National Academy of Sports Medicine (NASM)
  • Corrective Exercise Specialist (CES)
  • Performance Enhancement Specialist (PES)
  • National Exercise and Sports Trainers Association (NESTA)
  • National Federation of Professional Trainers (NFPT)
  • National Strength and Conditioning Association (NSCA)
  • Certified Strength and Conditional Specialist (CSCS)
  • Experience: 1-2 years as a Personal Trainer/Crunch Coach preferred
  • Preferred: Prior management experience in retail/hospitality industry leading 3-10 employees. Preferred: Consultative sales experience Physical Requirements: Ability to work in club office; move about club floors and rooms; review, revise, create club paperwork; communicate with employees, members, and the public. Regularly required to demonstrate or explain proper physical fitness activities, techniques and procedures. Regularly required to lift up to 50 pounds
  • Travel: Must be able to travel by car and airplane up to 5% of the time

Job Type: Full-time

Pay: $40,000.00 - $120,000.00 per year

Benefits:

  • Continuing education credits
  • Dental insurance
  • Gym membership
  • Health insurance
  • Opportunities for advancement
  • Paid time off
  • Professional development assistance
  • Vision insurance

Application Question(s):

  • How many years of Personal Training Experience?
  • How many years managing Personal Trainers?

Work Location: In person

Salary : $40,000 - $120,000

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