What are the responsibilities and job description for the Brand Excellence Specialist position at Crumbl?
The Brand Excellence Specialist plays a critical role in monitoring store compliance, issuing legal
notices, and coordinating with internal teams to ensure adherence to franchise agreements and
brand standards. This role requires strong attention to detail, clear communication, and the ability
to liaise with the Legal Department on compliance escalations, particularly regarding Franchise
Disclosure Document (FDD) violation matters.
\n- Monitor compliance-related reports and communication channels for trends
- Investigate reported issues using available documentation, state law reviews, and internal policies.
- Review compliance evidence (e.g., footage, reports, store metrics) to verify violations.
- Exercises discretion in determining the severity of compliance issues and recommending corrective actions to Franchise Partners and internal stakeholders
- Coordinate in the drafting and issuing of compliance notices (using approved legal templates), ensuring required timelines (e.g., 7-day cure period) are met.
- Follow up on pending emails and notices to ensure timely resolution and documentation.
- Provide consultative guidance to Franchise Partners regarding compliance risk and Brand excellence strategies
- Maintain detailed compliance records and contribute to the improvement of legal and compliance tracking systems.
- Escalate issues through the defined legal and compliance communication chain.
- A Bachelor’s degree in Business, Compliance, Legal Studies, or related field, with at least 2 years of relevant experience in compliance, operations, or brand protection; or any combination of education and experience totaling 4 years or more in these areas.
- Strong organizational and time-management skills, with the ability to manage daily workflows and multiple priorities.
- Strong analytical skills with the ability to track, interpret, and document compliance metrics.
- Excellent communication and coordination skills, with experience working across multiple departments.
- Detail-oriented with strong investigative and documentation abilities.
- Familiarity with franchise operations and franchise legal requirements (preferred).
- Proficiency with reporting tools, CRM systems, or compliance tracking platforms (preferred).
Benefits & Perks
- Medical, dental, and vision benefits
- 15 days PTO/year
- 10 paid holidays
- Paid parental leave
- Personal phone bill reimbursement
- Gym reimbursement
- Corporate DoorDash® DashPass membership
- Regular company and team activities
- 401k with competitive matching contribution plan
- Excellent opportunities for career growth
- Work in a hyper-growth company
Crumbl was founded in 2017 by Jason McGowan & Sawyer Hemsley in Logan, Utah. Now based in Provo, UT, it is now the fastest-growing cookie company in the nation with over 1100 locations in the USA, Canada and Mexico. Crumbl is powered by cutting-edge technology, iconic branding, delicious desserts, and passionate people.
Crumbl HQ and franchisees provide employment for over 26,000 people across the United States, and all of our franchises are owned and operated by independent members of the local community.
Crumbl’s 200 unique cookie flavors rotate weekly and are served in our famous pink box!
Crumbl is an equal opportunity employer. Crumbl provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.
Recruitment Agencies: Crumbl HQ doesn't typically partner with 3rd party recruitment resources. If we require assistance on this search we will contact selected partners directly; we do not accept unsolicited candidate submissions.