VP Retail and Strategic Growth – Inspire FCU

Aug 20, 2025

Newtown, PA

Job Description

TITLE: VP Retail and Strategic Growth

DEPARTMENT: Retail Operations

DATE: 8/2025

CLASSIFICATION: Exempt

REPORTS TO: SVP/COO

SUPERVISES: Branch Team & Business Development

General Summary

The Vice President of Retail and Strategic Growth leads Inspire’s retail branch network, business development efforts, and member experience strategy, driving sales growth, operational excellence, and a member-first culture across all delivery channels. This role oversees branch performance, staffing, and professional development, ensuring compliance, service quality, and goal achievement, while aligning all activities with sales and service objectives. The VP actively engages in branch operations, providing coaching, fostering community relationships, and implementing strategies to increase deposits, lending, and member loyalty. Through hands-on leadership and data-driven decision-making, this position ensures retail teams are equipped to deliver consistent, high-quality service while adapting to evolving member needs. In partnership with Retail Operations, Business Development, and Marketing, the VP integrates growth initiatives, brand messaging, and community outreach to strengthen Inspire’s market presence, deepen member relationships, and position the organization for sustainable success.

Essential Duties And Responsibilities

• Lead the retail branch network, ensuring alignment with sales and service goals while fostering a culture of member-focused service.
• Oversee staffing, talent development, and performance across all branch locations.
• Regularly rotate schedule to maintain on-site presence across branches, supporting engagement, coaching, and operational consistency.
• Provide coaching and mentoring to branch teams to reinforce positive behaviors and build development plans that support sales growth and member service excellence.
• Promote leadership development, accountability, and career growth within the Branch Operations Specialist team by working closely with them to drive consistent performance and operational excellence across all locations.
• Lead and oversee operational standards of branches, including cash handling, control of negotiable items, prevention of fraud, and protection of member privacy.
• Ensure member service activities—such as new accounts, consumer loan applications, and problem resolution—are conducted accurately and efficiently.
• Make operational decisions within authority level using sound judgment to minimize risk; escalate issues appropriately.
• Monitor performance of business lines from a service and operational efficiency perspective.
• Actively engages and establishes positive rapport throughout Inspire’s local communities to create brand awareness.
• Optimize the functions and responsibilities of staff as digital banking adoption increases.
• Coach teams to identify and act on cross-sell opportunities across loans, deposit accounts, and digital solutions.
• Lead by example and coach staff to elevate the member experience by going beyond the initial need.
• Promote a member-first culture by implementing strategies to improve member retention, engagement, and satisfaction.
• Provide oversight of our partnered Member Contact Center and remote support channels (phone, live chat, secure messaging, text), ensuring service-level standards are consistently met or exceeded.
• Lead the Business Development team to achieve performance goals related to deposit growth, loan referrals, community engagement, and market penetration.
• Drive accountability to established business development metrics and budget goals.
• Provide ongoing coaching and performance feedback to ensure sales targets and service expectations are met or exceeded.
• Collaborate across departments to align business development efforts with organizational strategies and local market needs.
• Foster a proactive, goal-driven sales culture within the business development function, ensuring results are tracked, shared, and celebrated.
• Collaborate with the SVP/COO on the development, alignment, and execution of marketing initiatives to support organizational objectives.
• Serve as an integral member of the internal Marketing Committee, contributing insights from Retail, Business Development, and Member Experience perspectives.
• Ensure brand messaging and member touchpoints are seamless, consistent, and aligned across all delivery channels.
• Partner with Retail and Business Development teams to integrate marketing campaigns and sales strategies into daily operations and outreach efforts.
• Drive marketing strategies that support member acquisition, share-of-wallet growth, community engagement, and long-term strategic goals.
  
  

NOTE: The list of essential functions is not exhaustive. It may be supplemented as necessary.

Qualifications

• Bachelor’s degree in business administration, Finance, Marketing, or related field; or equivalent experience in retail banking leadership, sales strategy, or business development.
• 5 years of leadership experience in financial services, with demonstrated success overseeing retail operations, multi-location management, and team development.
• Proven ability to drive sales growth, develop strategic business plans, and foster a high-performing, service-oriented culture.
• Strong track record of aligning day-to-day operations with long-term organizational strategy, especially in the areas of market growth, member experience, and brand consistency.
• Experience representing an organization in the community, with a passion for developing relationships and enhancing brand visibility.
• Comfortable leveraging digital tools and platforms to support operations, online banking adoption, and member communication.
• Working knowledge of applicable financial regulations and the ability to partner closely with compliance and risk teams as needed.
• Ability to lead through change, hold teams accountable to performance expectations, and stay current on industry trends, payment innovations, and income-generating opportunities.
• Employee bondability is required.
• Ability to travel reliably to all Inspire branches, company-wide training events, and community events.
  
  

Environmental/Physical Capabilities

The physical demands and work environment described here represent those an employee must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

This position is primarily based in a professional office setting and requires frequent use of standard office equipment such as computers, telephones, printers, and related technology tools. The role involves extended periods of sitting, frequent computer use, and occasional standing or walking to attend meetings or collaborate with other departments. The employee is required to stoop, kneel, crouch, crawl, reach, demonstrate manual dexterity and communicate verbally. The employee must occasionally lift and/or move items weighing up to twenty-five (25) pounds. Frequent travel to branch locations, training events, and vendor meetings may be required. The role may also require flexibility to work outside of standard business hours during system upgrades, vendor transitions, company trainings or events or to resolve critical service issues.

DISCLAIMER

The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not intended to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. Job duties, like positions, change and evolve over time. If the employee is unsure what is expected, he/she should meet with their manager.

Applicants can send their resume to Ashley Poller at apoller@inspirefcu.org.