What are the responsibilities and job description for the Business Development - Community Marketing position at Crossroads Hospice & Palliative Care?
The Hospice Marketer - Business Development professional embodies a passion for making a difference. They are the driving force behind our hospice team, forging connections with doctors, facilities, and healthcare organizations to ensure every patient receives the care they deserve.
Life is enriched by compassion. As individuals approach life's end, they deserve caregivers who are dedicated to the delicate balance of art, science, and skill required to deliver genuine compassion.
At Crossroads, compassion is not just a goal; it's our guiding principle. We refuse to reduce it to a mere transaction. Our organization operates on the belief that compassionate teamwork is the cornerstone of our success. We believe it's worth every effort because no one should face the end of life alone.
Join us, and be part of a team that stands up for compassion, that listens, that grows, and that ultimately makes a profound difference in our community.
- Bachelor's degree in marketing or equivalent experience in sales and marketing in the service industry required.
- 1 to 3 years of sales and marketing experience required. Preferably in-home care or hospice.
- Requires the ability to travel.
- Must have reliable vehicle/transportation, valid driver’s license, required automobile insurance, and the ability to safely and independently operate said vehicle.
Hospice Marketer - Business Development Qualifications:
- Responsible for the profitable marketing of hospice services. These customers may include, but are not limited to Third-Party Payers and Managed Care Companies, Physicians, Hospitals, Nursing Homes, and Medical Institutions.
- Responsible for meeting or exceeding the profitable growth of referrals and increasing the length of stay.
- Responsible for coordinating and marketing all hospice contracts. This includes monitoring the progress of individual contracts and collecting all relevant data.
- Work with the Executive Director to identify and qualify potential new services to meet customer needs.
- Responsible for the development and implementation of annual marketing plans.
- Responsible for keeping a record of all existing customers and tracking trends, markets, and demographics.
- Responsible for analyzing referral data and trends and adjusting marketing efforts based on data analysis.
- Responsible for following up on all marketing efforts and informing the Executive Director of the status of activities.
- Responsible for maintaining complete confidentiality of patients’ records, and all other confidential information that may be received during the course of patient care, including financial information and personnel records.
- Complies with policies and professional standards.
- Acts independently and responsibly to perform duties on a consistent basis.
- Assist with the preparation of press releases and newsletters.
- Comfortable traveling in a 50-mile radius.
Hospice Marketer - Business Development Benefits:
- Be part of a team willing to grow, listen, be heard, and be challenged.
- Health, Dental, Vision, 401k, PTO.
- Set the industry bar for the standard of care.
- Continuing Education Reimbursement.
- Ability to grow into a variety of different roles inside our team and organization.
- Competitive Industry pay.