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Enrollment Director, Alpha - $200,000/year USD

Crossover
Phoenix, AZ Full Time
POSTED ON 5/3/2026
AVAILABLE BEFORE 6/27/2026
Many enrollment positions are designed to maximize volume. This position is designed to uphold standards.

Alpha is constructing one of the world's most ambitious educational models. Our campuses integrate rigorous academics, technology-enhanced learning, and elevated expectations for both students and staff. Students reliably outpace national learning benchmarks, supported by verifiable data. Afternoons shift toward depth, autonomy, and applied skill development. The model delivers results. But its success depends entirely on enrolling the right families.

This is your responsibility.

You will manage the complete enrollment experience for a campus, spanning initial inquiry to final onboarding. This is not a role where tasks are passed between teams. You own how families perceive us, how well they grasp the model, and whether enrollment decisions reflect genuine alignment. You will evaluate compatibility, facilitate informed discussions, and say "no" when appropriate. The objective is not to maximize headcount. The objective is to ensure fit.

We welcome applicants from premium service backgrounds outside conventional education: selective private schools, competitive programs, high-end hospitality, executive concierge, exclusive membership organizations, or entrepreneurial operators who have independently overseen valuable client relationships from start to finish. What counts is your capacity to execute a detailed, multi-phase process with sound judgment, transparency, and consistent follow-through.

If your professional experience centers on delivering exceptional service where credibility, discretion, and experiential quality define the brand, this role will feel natural—simply directed toward something that genuinely transforms lives.

This is a full-time, salaried, on-site position. We are recruiting in Santa Barbara, Santa Monica, San Francisco, Palo Alto, Piedmont, Palm Beach, Charlotte, and Raleigh. Relocation assistance is provided.

What You Will Be Doing

  • Managing the entire enrollment pathway for prospective families, starting with first outreach and concluding with onboarding.
  • Facilitating needs-based conversations to assess compatibility before introducing solutions or advising on subsequent actions.
  • Overseeing 20 concurrent family engagements at varying enrollment stages, with transparent tracking of progress and scheduled follow-ups.
  • Guiding campus visits, shadow day experiences, and enrollment discussions that articulate results, expectations, and ideal candidate profiles.
  • Keeping CRM and enrollment systems (HubSpot and SIS) current and accurate to enable forecasting, task prioritization, and service excellence.

What You Won’t Be Doing

  • Employing transactional or aggressive sales techniques.
  • Accepting families who are poorly aligned to satisfy enrollment targets.
  • Supervising a sizable team or working through complex approval hierarchies.
  • Distributing responsibility for the family journey across multiple departments.
  • Operating remotely. This position requires campus presence by design.

Enrollment Director Key Responsibilities

Develop and deliver a high-integrity, selective enrollment process that successfully converts well-matched families while safeguarding the credibility and effectiveness of the Alpha model.

Basic Requirements

  • 3 years providing premium, individualized service in settings where service excellence directly shapes brand perception (education, high-end hospitality, executive assistance, exclusive membership services, or independently operated client services).
  • Proven ownership of a complete client, admissions, or enrollment cycle from initial inquiry through onboarding.
  • Experience concurrently managing 20 client, guest, or family accounts at different phases, supported by a reliable tracking and prioritization method.
  • Capacity to present specific examples of consultative judgment, including instances where you advised against your offering because it was not the appropriate match.
  • Professional-grade written communication experience with senior leaders, high-net-worth clients, or discerning audiences.
  • Willingness to reside in or relocate within 60 days to one of these locations: Santa Barbara, CA; Santa Monica, CA; San Francisco, CA; Palo Alto, CA; Piedmont, CA; Palm Beach, FL; Charlotte, NC; or Raleigh, NC.
  • Authorized to work in the United States without visa sponsorship.

Nice-to-have Requirements

  • Experience with competitive private school admissions or selective program enrollment.
  • Background in high-end hospitality, VIP client services, or executive-level concierge roles.
  • Experience designing or improving enrollment workflows, standard operating procedures, or service benchmarks.
  • Proficiency leveraging data and CRM analytics to enhance conversion alignment, not merely velocity.

About Alpha

Want to join a learning rebellion that’s transforming the traditional classroom?

Alpha School is on a mission to reshape education with a bold approach that harnesses AI to accelerate learning and unleash student potential.

They don’t play by the old rules.

Alpha is creating a new paradigm where students master core academics in just two hours a day, freeing up time for hands-on, passion-driven learning that truly prepares them for the real world.

Alpha School is rewriting the rules of education.

Sounds too good to be true? It’s not.

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with us

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

Crossover Job Code: LJ-5531-US-Phoenix-EnrollmentDire.012

Salary : $200,000

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