Director of Enrollment, Alpha - $200,000/year USD

Families who enroll at Alpha are accustomed to having trusted advisors across every aspect of their lives. What's been missing is someone who can serve that role within their child's education.

You'll become the individual they reach out to during moments of uncertainty, when something doesn't feel quite right, or when they want to share an observation they know you'll appreciate. You'll develop such familiarity with each family that you can sense their needs before they articulate them—and you'll possess the judgment and composure to address whatever they bring to you with tact, genuine care, and apparent ease. Over time, you won't simply be associated with their child's school. You'll be woven into how they experience this phase of their family's journey.

This level of trust isn't generated by following a script. It's cultivated through consistent, unhurried presence. You'll be on hand during morning drop-off and afternoon pick-up, at the evening gatherings that carry weight, and in the spontaneous one-on-one exchanges that never appear on any schedule. You'll create a community that families instinctively want to protect, where inclusion feels natural and referrals emerge because the experience justifies them.

Alpha operates differently from conventional schools. Students complete core academics in two hours daily through AI-powered applications, then dedicate the remainder of their time to public speaking, critical thinking, and practical projects. No traditional lectures. No unnecessary assignments. Top 1% outcomes nationwide. The families who select this path are investing in something they value—but that commitment requires ongoing support.

You'll sustain that dialogue with every family, through every moment of uncertainty, for the duration of their child's enrollment. If advocating for an unconventional educational approach to discerning skeptics feels overwhelming, this position isn't the right match. If it represents the most compelling challenge you could undertake, continue reading.

What You Will Be Doing

• Take full ownership of relationships with every family on campus—the continuous, evolving relationships that make parents feel understood, not merely accommodated
• Identify potential concerns before they surface as issues, and address them with the tact and interpersonal skill that preserves confidence
• Maintain visible presence where families gather: morning drop-off (7–9am), afternoon pick-up (2–4pm), evening parent gatherings, and select weekend programming
• Develop a campus community with authentic character—traditions, events, and points of connection that give families the sense they're part of something valuable
• Foster parent advocacy naturally, by delivering experiences so reliably strong that referrals become an organic result
• Sustain the ongoing dialogue about Alpha's AI-powered approach with families managing screen time questions, skeptical relatives, and periodic uncertainty—not only during enrollment, but throughout their entire campus experience
• Recognize when a family isn't aligned with the community and manage that situation with the same care you apply to everything else—safeguarding the community is integral to serving it
• Design the systems and routines this position demands in a setting where the framework is still being developed
  
  

What You Won’t Be Doing

• Overseeing enrollment—that falls under the Admissions Director's purview; your responsibility starts when families join and expands from that point
• Operating from behind a desk—your visibility within the community defines the role
• Adhering to standard 9–5 schedules—early mornings, extended afternoons, and evening events are inherent to the position, not occasional requirements
• Relying on administrative infrastructure, established protocols, or a complete team—you function with significant autonomy and create what's necessary
• Approaching family relationships as transactional accounts—this role values authentic connection over procedural adherence
  
  

Director Of Enrollment Key Responsibilities

Serve as the central trusted relationship for every family's experience at Alpha. Maintain their confidence through challenging moments, cultivate a community where belonging feels substantive, and establish the conditions under which satisfied families naturally become active advocates.

Basic Requirements

• Currently reside within commuting distance of one of these campuses OR willing to relocate within 60 days (preference for candidates with existing community roots): Scottsdale, AZ; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; San Francisco, CA; Greenwich, CT; Bethesda, MD; New York City, NY; Austin, TX; Fort Worth, TX; Houston, TX; or Kirkland, WA
• Legally authorized to work in the U.S. without sponsorship
• 5 years in a relationship role serving high-net-worth or ultra-high-net-worth families—private school admissions, luxury hospitality, philanthropy, or any environment where discretion, warmth, and social fluency were as important as capability
• Proven capacity to maintain relationships through challenging situations with sophisticated families and preserve trust throughout
• Authentic presence and communication approach that builds confidence quickly with affluent, high-expectation families—genuine rather than rehearsed
• Personal background with independent, private, or non-traditional education—either professionally or as a parent—that provides credible perspective when families question the approach
• Sincere conviction in AI-powered education and the capacity to carry that belief authentically across years of parent relationships, not just initial enrollment discussions
• Availability for variable hours: early mornings (7–9am), late afternoons (2–4pm), evening events 2–3x/month, and occasional weekend activities
  
  

Nice-to-have Requirements

Exceptional candidates will have at least one of the following:

• Established connections within the local affluent community that would provide immediate, natural credibility on campus
• Private school or independent school background with demonstrated success in family retention and community building—not solely enrollment metrics
• Experience managing high-stakes family relationships where your judgment and discretion were the foundation of sustained trust
• A talent for designing experiences—events, moments, environments—where people feel they're part of something worth defending
• Prior startup or early-stage experience where you built from the ground up and maintained composure amid rapid change
  
  

About Alpha

Want to join a learning rebellion that’s transforming the traditional classroom?

Alpha School is on a mission to reshape education with a bold approach that harnesses AI to accelerate learning and unleash student potential.

They don’t play by the old rules.

Alpha is creating a new paradigm where students master core academics in just two hours a day, freeing up time for hands-on, passion-driven learning that truly prepares them for the real world.

Alpha School is rewriting the rules of education.

Sounds too good to be true? It’s not.

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with us

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

Crossover Job Code: LJ-5598-US-Austin-DirectorofEnro.003