Social Programmer

JOB SUMMARY

The Social Programmer is responsible for leading content ideation and execution across Darrington Press social media channels. This role develops platform-native content, manages the social content pipeline, and ensures alignment of voice, visuals, and campaigns across platforms. This position requires a strong understanding of social media best practices and audience engagement across Instagram, TikTok, YouTube, and X. The Social Programmer collaborates on translating brand initiatives, product launches, and community conversations into cohesive and effective social content. A familiarity with gaming, tabletop, and pop culture is preferred.

ESSENTIAL DUTIES and RESPONSIBILITIES [Other assignments, projects, and duties not outlined below may be required]

• Leads ideation and execution of creative content for all Darrington Press social media channels, including X, Instagram, TikTok, and YouTube.
• Creates and edits platform native video content, including short form and long form assets, ensuring all content is optimized for performance, pacing, and platform specific best practices.
• Understands the products and features available on these social media channels to optimize content goals.
• Owns publishing calendar and manages the content pipeline, ensuring assets are delivered on time, on brand, and optimized for each native platform.
• Helps define and maintain the visual style, editorial voice, and creative standards for Darrington Press social communications.
• Partners closely with Brand Marketing, Production, and Social teams to align social content with broader campaigns, product releases, and audience engagement goals.
• Collaborates with social and influencer strategy partners to ensure content supports platform specific goals and overall brand strategy.
• Identifies and monitors cultural, gaming, and platform trends to inform content development and keep Darrington Press relevant in fast moving social spaces.
• Supports relationships with creators, influencers, and platform partners to develop authentic collaborations that increase awareness, engagement, and brand affinity.
• Conducts regular competitive reviews and trend analysis to inform creative strategy and content planning.
• Presents content ideas, campaign insights, and performance results to internal stakeholders and leadership.
• Ensures all content complies with brand standards, legal requirements, licensing agreements, and platform community guidelines.

EDUCATION

• High School diploma or equivalent

EXPERIENCE

• 3 years of experience in social media, content programming, content strategy, or creative development, ideally within gaming, entertainment, publishing, or a related consumer brand.
• Demonstrated experience creating and managing platform native content across channels such as TikTok, Instagram Reels/Stories, YouTube Shorts, and X.
• Experience working cross functionally with marketing, production, creative, community, and/or external partners.

QUALIFICATIONS

• Strong understanding of social first storytelling, audience engagement, and content trends.
• Proficiency with creative tools such as Adobe Creative Suite (Premiere Pro, After Effects, Photoshop) and fast turn social tools like CapCut and Canva.
• Strong communication and presentation skills, with the ability to clearly articulate creative ideas and strategy to a variety of stakeholders.
• Organized, collaborative, and able to manage multiple projects in a fast-paced environment.
• Data informed mindsets with the ability to use performance insights to refine and improve content.

PREFERRED QUALIFICATIONS

• Experience working in the gaming, tabletop, entertainment, or fandom space.
• Experience collaborating with content creators, influencers, or community ambassadors.
• Familiarity with channels and communities such as Twitch, Discord, and YouTube.
• Portfolio of social media work that demonstrates strong creative judgment, platform fluency, and brand storytelling.

COMPENSATION AND BENEFITS

This position offers a salary range of $80,000 to $100,000 annually (for California-based candidates), commensurate with experience and qualifications. We also offer a comprehensive benefits package, including medical, dental, and vision coverage, 401(k) with employer match, and additional perks and benefits.