What are the responsibilities and job description for the SMB Growth Representative - Criteo GO position at Criteo?
What You'll Do:
About The Role
Criteo is launching Criteo GO, a self-serve, full-funnel advertising platform designed to help small and mid-sized businesses drive growth through easy-to-activate, performance-driven campaigns.
As part of this launch, we are building a team of SMB Growth Representatives (Activation & Inbound Sales) to support a high-volume, sales-assisted motion that complements the self-service experience.
In this role, you will focus on converting inbound and high-intent prospects into active advertisers by guiding them through onboarding, campaign launch, and early success. You will play a critical role in helping new customers achieve time-to-value fast while reinforcing a scalable, product-led approach.
This is a high-impact, entry to mid-level role designed for individuals who are excited to develop core sales and customer engagement skills in a fast-paced, metric-driven environment.
What success looks like
This role is a key part of Criteo GO’s growth engine, ensuring that new customers can quickly activate, experience value, and scale through a self-service platform. By combining sales support with a product-led approach, the SMB Growth Representative helps build a foundation for efficient, scalable growth across the SMB segment.
Career path
This role offers a strong foundation for growth into:
Who We Are:
We’re Criteo, the Commerce Intelligence Platform. Criteo helps businesses turn shopper signals into commerce outcomes while delivering more relevant experiences for shoppers. We use proprietary commerce intelligence and AI decisioning to drive relevance for shoppers and performance for businesses.
At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment.
We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs—never on non-job-related factors or legally protected characteristics.
What We Offer:
🏢 Ways of working – Our hybrid model blends home with in-office experiences, making space for both.
📈 Grow with us – Learning, mentorship & career development programs.
💪 Your wellbeing matters – Health benefits, wellness perks & mental health support.
🤝 A team that cares – Diverse, inclusive, and globally connected.
💸 Fair pay & perks – Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level.
Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.
For employees based in the US, certain roles at Criteo are eligible for additional rewards, including quarterly or annual bonus and restricted stock units. US-based employees receive access to healthcare, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, family forming and wellness benefits, Flexible Work financial support, learning opportunities, and a robust annual leave plan including volunteer time off and summer vacation days.
The US base salary pay range for this position per year is:
$60,000 - $66,000
About The Role
Criteo is launching Criteo GO, a self-serve, full-funnel advertising platform designed to help small and mid-sized businesses drive growth through easy-to-activate, performance-driven campaigns.
As part of this launch, we are building a team of SMB Growth Representatives (Activation & Inbound Sales) to support a high-volume, sales-assisted motion that complements the self-service experience.
In this role, you will focus on converting inbound and high-intent prospects into active advertisers by guiding them through onboarding, campaign launch, and early success. You will play a critical role in helping new customers achieve time-to-value fast while reinforcing a scalable, product-led approach.
This is a high-impact, entry to mid-level role designed for individuals who are excited to develop core sales and customer engagement skills in a fast-paced, metric-driven environment.
What success looks like
- High conversion rates from lead to activated advertiser
- Fast and consistent time-to-first campaign launch
- Strong activity levels and disciplined pipeline management
- Positive early customer experience and engagement
- Consistent achievement of activation and onboarding targets
- 1–3 years of experience in sales, business development, customer success, or similar client-facing roles
- Comfortable managing a high volume of leads and customer interactions
- Strong communication skills across phone, video, and email
- Highly organized, with the ability to follow structured processes and prioritize effectively
- Interested in digital marketing, advertising, or SaaS platforms
- Data-oriented and comfortable working with performance metrics and KPIs
- Coachable, proactive, and motivated to grow within a sales organization
- Adaptable and comfortable working in a fast-paced, evolving environment
- Exposure to digital marketing, ecommerce, or AdTech environments
- Familiarity with CRM tools such as Salesforce
- Experience in SMB or high-velocity sales environments
This role is a key part of Criteo GO’s growth engine, ensuring that new customers can quickly activate, experience value, and scale through a self-service platform. By combining sales support with a product-led approach, the SMB Growth Representative helps build a foundation for efficient, scalable growth across the SMB segment.
Career path
This role offers a strong foundation for growth into:
- Account Executive (New Business)
- Customer Success / Growth Management roles
- Specialized activation or onboarding roles
- Broader commercial or operational positions within Criteo GO
Who We Are:
We’re Criteo, the Commerce Intelligence Platform. Criteo helps businesses turn shopper signals into commerce outcomes while delivering more relevant experiences for shoppers. We use proprietary commerce intelligence and AI decisioning to drive relevance for shoppers and performance for businesses.
At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment.
We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs—never on non-job-related factors or legally protected characteristics.
What We Offer:
🏢 Ways of working – Our hybrid model blends home with in-office experiences, making space for both.
📈 Grow with us – Learning, mentorship & career development programs.
💪 Your wellbeing matters – Health benefits, wellness perks & mental health support.
🤝 A team that cares – Diverse, inclusive, and globally connected.
💸 Fair pay & perks – Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level.
Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.
For employees based in the US, certain roles at Criteo are eligible for additional rewards, including quarterly or annual bonus and restricted stock units. US-based employees receive access to healthcare, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, family forming and wellness benefits, Flexible Work financial support, learning opportunities, and a robust annual leave plan including volunteer time off and summer vacation days.
The US base salary pay range for this position per year is:
$60,000 - $66,000
Salary : $60,000 - $66,000