Content Marketing Manager (Organic Growth)

Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?

Crimson Education is a global EdTech company founded in 2013 with the idea that through personalised education and technology, we can transform students into the world leaders of tomorrow. We’re the world’s leading college admissions consultancy, with over 1,330 Ivy League offers and 2,140 to the US Top 15. With a passionate team of 800 that's rapidly expanding across 30 markets, our unique tech platform connects expert-led guidance and proven data-driven strategies from 3,000 tutors and mentors with students worldwide. We help ambitious students unlock their dream career pathways, and Crimson students are 7x more likely to get into the Ivy League. What sets us apart is our unmatched scale and expertise. We have the largest team of Former Admissions Officers and College Counselors globally. Every student is matched with a carefully-chosen team of admissions experts who laser focus on different parts of their college application — from essays to extracurriculars — ensuring every detail is expertly executed. Valued at over $1B NZD and backed by over $147M NZD in funding from top-tier global investors, including Tiger Global and Ice House Ventures, we are just getting started. We were recently featured on the front page of the Wall Street Journal. Read the article here.

We’re looking for a Content Marketing Manager to lead our organic content strategy in the U.S. This role owns how Crimson shows up across search, editorial content, and educational resources — building authority, trust, and long-term organic demand. You’ll set the content vision, maintain a high editorial bar, and mentor a small team of writers and content marketers.

What are the main responsibilities for this role?

Organic Content Strategy & Editorial Leadership

• Own the U.S. organic content strategy across emails, blogs, guides, evergreen resources, educational content and sales facing assets
• Work and guide other marketers to create expert content/ assets/ communications that are up-to-date, relevant and compelling
• Build and maintain an editorial roadmap aligned with admissions cycles, search opportunity, and audience needs
• Establish clear content standards, voice, and quality benchmarks
• Ensure content is accurate, helpful, and genuinely valuable to parents and students
  
  

SEO & Evergreen Growth

• Lead SEO-driven content planning and execution in partnership with growth and analytics teams
• Conduct keyword and topic research to identify high-intent and high-authority opportunities
• Oversee on-page optimization, internal linking, and content refreshes
• Work with youtube tech team to optimize website performance and conversion
• Make sure our site is constantly refreshed with up-to-date information
• Grow organic traffic, rankings, and engagement through consistent, high-quality output
  
  

Content Creation & Quality Control

• Write, edit, and publish long-form content (blogs, guides, explainers, case studies)
• Review and elevate content produced by other writers and freelancers
• Translate complex admissions and education topics into clear, accessible language
• Maintain strong fact-checking and editorial rigor
  
  

Team Oversight & Cross-Functional Collaboration

• Manage and mentor 1–3 content marketers or freelance writers
• Provide clear feedback and coaching to improve structure, clarity, and storytelling
• Collaborate with paid, partnerships, admissions, and product teams to align messaging
• Support organic content needs for campaigns, webinars, and key enrollment moments
• Work with digital marketing team members to create cohesive paid and organic campaigns and messaging
  
  

Measurement & Optimization

• Track organic performance metrics (traffic, rankings, engagement, assisted leads)
• Monitor the content you and the team produce. Build effective benchmarks to foster organic marketing improvement and growth.
• Use data to inform content prioritization and updates — without chasing short-term wins
• Document learnings, best practices, and repeatable content frameworks
  
  

What skills and experience are required?

• 4–7 years of experience in content marketing, editorial, or SEO-led growth roles
• Excellent writing and editing skills with a strong portfolio of organic content
• Deep understanding of SEO best practices and content strategy (not link-spam or shortcuts) Experience owning editorial calendars and managing multiple contributors
• Strong judgment around tone, structure, and audience needs
• Organized, proactive, and comfortable working autonomously in a remote environment
  
  

Tools: CMS (Storyblok or similar), Google Analytics / Search Console, SEO tools, Canva, basic content workflows

Bonus Points If You Have…

• Experience in education, edtech, or parent-facing industries
• Experience building authority content in competitive SEO spaces
• Comfort collaborating with subject-matter experts
• Experience with email newsletters or organic social content
• Prior people-management or mentorship experience
  
  

Why work for Crimson?

• Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work
• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year
• $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!
• Psychologist on staff
• Insightful fireside chats and workshops to help support our high-performing and ambitious team
• Radical Candor is a feedback approach we live by
• We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!
  
  

If you're passionate about growing in a fast-paced, collaborative environment and want to work with cutting-edge technology, then we'd love to hear from you!

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