Marketing Director

Benefits:

• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Flexible schedule
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off
• Stock options plan
• Vision insurance
  
  
  

At CRI Genetics, we’re redefining how people understand their health, heritage, and potential. As a science-driven HealthTech company, we transform advanced genetic research into clear, actionable insights through our ancestry, health, and wellness reports. Our work goes beyond delivering data — we create intuitive, meaningful experiences that empower individuals to make confident, informed decisions about their lives. We’re a fast-moving, mission-driven team fueled by curiosity, innovation, and scientific excellence.

If you’re passionate about building impactful products and shaping the future of personalized health, you’ll thrive here.

Role Description:

• Job Title: Director of Marketing
• Overview: DTC growth marketer with a proven track record of building scalable acquisition and retention engines for consumer products, with direct ownership of CAC, LTV, and full-funnel performance across paid media, CRO, and lifecycle channels.
• Experience: 5 years of experience as Head of Marketing / Marketing Director / Marketing Manager
• Job Type: Full Time, Hybrid
• Salary: $120K - $160K (Exempt)
• Benefits: 100% Health Benefits, Equity, PTO / Sick days, Holiday Pay, 401k, Weekly Catered lunches, Company Outings.
  
  
  

Responsibilities:

• Develop and execute full-funnel marketing strategies across paid media, lifecycle, native advertising, and conversion funnels to drive customer acquisition, retention, and revenue growth.
• Launch, test, and scale new paid channels (Meta, Google, TikTok, YouTube) and identify emerging opportunities to expand reach and lower CAC.
• Own new product and channel launches end-to-end — from go-to-market strategy through creative briefing, launch execution, and post-launch scaling.
• Lead structured A/B and multivariate testing across ad creative, copy, targeting, and landing pages to continuously improve ROAS and conversion rates.
• Build and optimize customer lifecycle flows including onboarding, upsell, retention, and win-back through email, SMS, and automation.
• Oversee creation of high-performing marketing assets including UGC ads, VSLs, landing pages, and advertorials in collaboration with creative teams.
• Own and manage a multi-million dollar marketing budget, balancing growth velocity with efficiency and profitability.
• Define, track, and report on core KPIs — CAC, ROAS, LTV, CVR, and retention — and use data to drive decisions.
• Build, lead, and mentor a high-performing marketing team while managing agencies and cross-functional partners.
• Develop scalable marketing systems, SOPs, and campaign launch processes that enable rapid, repeatable execution.
  
  
  

Requirements:

• 5 years of performance or growth marketing experience in DTC, subscription, or eCommerce, with 3 years in a senior leadership role.
• Proven track record launching and scaling paid campaigns.
• Deep expertise across Meta, Google, TikTok, and YouTube Ads.
• Demonstrated success launching new channels and products from strategy through execution and scale.
• Strong command of performance metrics — CAC, ROAS, LTV, CVR, and payback period — with the ability to build analysis and present results clearly.
• Experience with UGC-driven creative strategy and working with creators to build performance-oriented content.
• Proficiency with analytics and attribution tools such as Google Analytics, Triple Whale, Northbeam, or Appsflyer.
• Hands-on experience with lifecycle marketing platforms.
• Proven ability to lead and grow marketing teams, manage agencies, and collaborate cross-functionally.
• Thrives in a fast-paced, high-growth or startup environment with a bias toward action and ownership.
  
  
  

At CRI Genetics:

• We offer competitive base salary performance bonus
• Pioneering innovative projects and pushing the boundaries of genetics for consumer use
• A collaborative, cross-disciplinary team that values bold ideas and fast execution
• Our mission is simple: to make advanced genetic science personal and actionable — bringing the power of genetics into everyday life. Built from the ground up by our founders, CRI Genetics has grown into a recognized leader in genetics and wellness reporting. By combining cutting-edge research with consumer-first products, we empower people to make smarter, more informed health and lifestyle decisions.