Director of Marketing

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Director of Marketing

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Glen Allen, Virginia

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Director of Marketing

Cushman & Wakefield | Thalhimer

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Details

Posted: 10-Mar-26

Location: Glen Allen, Virginia

Type: Full Time

Categories:

Marketing/Business Development

Required Education:

4 Year Degree

Primary Function: The Director of Marketing provides strategic leadership, direction, and oversight of the firm’s marketing function across all offices and business lines. This leadership role is responsible for developing and executing a comprehensive marketing strategy aligned with company objectives. The Director leads brand positioning, business development support, research, communications, and digital marketing initiatives while ensuring consistent, high-quality execution across markets. Partnering closely with Executive Leadership, Business Line Leaders, and revenue producers, this role drives revenue growth, enhances market presence, and builds scalable marketing systems that support client retention and new business development.

Education: Bachelors’ Degree or advanced degree from accredited college or university, and/or relevant career experience.

Qualifications: Minimum of 8 years’ management and design/marketing experience

Strong graphics background. Ability to balance strategic planning with hands-on execution in a fast-paced environment. Deep knowledge of traditional and digital/online marketing and social media, research integration and business development support. Excellent oral and written communication skills. Demonstrates strong strategic capabilities with successful track record of marketing results. Demonstrated ability to think creatively. Proven ability to coach, train, facilitate, lead and scale high performing teams effectively. Strong executive presence and demonstrated ability to persuade, market and influence senior stakeholders and revenue producers.

Responsibilities:

• Strategic Marketing Leadership
• Develop and execute a comprehensive marketing strategy aligned with the firm’s strategic plan and growth objectives
• Partner with Executive Leadership to refine brand positioning and competitive differentiation.
• Responsible for annual marketing planning, budgeting, and resource allocation.
• Responsible for determining specific brokerage and business line needs, including how they relate to the corporate strategic plan and developing strategies to ensure projects contribute to increased revenue and growth in designated markets and business lines.
• Business Development and Client Retention
• Lead coordination of high-level presentations for significant new business pursuits for production teams in brokerage, commercial and multifamily management.
• Develop scalable processes for RFP responses, pitch materials, and business development support across all markets.
• Collaborate with brokerage and property management leadership to identify top and target clients and implement consistent outreach strategies.
• Ensure CRM alignment and data integrity to support pipeline visibility and client targeting.
• Drive thought leadership initiatives that support client retention and deepen key relationships.
• Brand, Communications & Digital Strategy
• Lead corporate brand strategy development and implementation across all business lines and offices.
• Develop and enforce brand standards and ensure consistent messaging across printed materials, digital platforms, advertising, and social media.
• Oversee website strategy, digital marketing campaigns, and social media performance.
• Manage public relations efforts, press releases, and reputation management initiatives.
• Stay current with emerging marketing technologies, digital platforms, and industry trends to ensure competitive advantage.
• Department oversight and direction
• Responsible for the successful planning, development, administration and
  
  

execution of specific marketing and design projects.

• Responsible for the systematic and thorough documentation of all work
  
  

performed.

• Utilize research databases for significant marketing and revenue generating
  
  

opportunities.

• Responsible for project management and administration including determining
  
  

project direction and implementation, budgeting, cost-benefit analysis, projections, scheduling and resource allocation.

• Manages all consultant contracts including negotiations under manager’s
  
  

approval.

• Works with corporate office and business leaders to develop appropriate
  
  

marketing strategies.

• Oversight of all interaction with the marketing department.
• Performance Management & Talent Development
• Establish departmental objectives aligned with company goals and monitor performance against those objectives.
• Conduct annual reviews and ongoing coaching for team members.
• Partner with Human Resources on recruitment, development planning, and succession planning.
• Foster a culture of creativity, accountability, and continuous improvement within the department.
  
  

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About Cushman & Wakefield | Thalhimer

Cushman & Wakefield (NYSE: CWK) is a leading global real estate services firm that delivers exceptional value for real estate occupiers and owners. Cushman & Wakefield is among the largest real estate services firms with approximately 50,000 employees in over 400 offices and 60 countries. In 2020, the firm had revenue of $7.8 billion across core services of property, facilities and project management, leasing, capital markets, valuation, and other services. To learn more, visit www.cushmanwakefield.com or follow @CushWake on Twitter. Operating as a unified team, C&W and the Alliance firms integrate the strength of local talent, relationships, and market intelligence with the full capacity of C&W’s resources and platform. Since its founding early in the 20th century, Thalhimer has been at the forefront of the commercial real estate industry. From leasing space in the first chain stores and regional shopping centers to leasing office space in the first high rise office buildings and marketing property in the first suburban office and industrial parks, Thalhimer has earned and maintained its role as an industry leader. While past history is important, Thalhimer is always look...ing to the future as evidenced by our continuing investment in the latest technology and necessary tools to ensure our staff can provide top-notch service. Our in-house web-based information system and our utilization of a number of information services allow our brokers to quickly access market data on a local as well as a national basis. Landlords, tenants, buyers, and sellers can count on up-to-date and accurate market data to facilitate the negotiation of complicated real estate transactions. At Cushman & Wakefield | Thalhimer, we believe the key to making meaningful, rewarding decisions is to ensure our clients have access to the best information possible. We lead the market in transactional experience, which allows our associates to counsel our clients more effectively and successfully than any other firm in our markets.

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