Web Optimization Senior Manager, Digital Marketing

Description

Position Summary

Credit One Bank is seeking a Web Optimization Senior Manager to join the Marketing - Digital Acquisition team. The Web Optimization Senior Manager, will work closely with the Digital Acquisitions VP and testing team to optimize the digital acquisition experience, driving results and increasing profitability for Credit One Bank. In this role, we are looking for an expert in developing, implementing, executing, and reporting A/B testing strategies. This role offers a unique chance to make a significant impact by driving continuous improvement and innovation.

Summary Of Essential Job Functions

• Manage the end-to-end testing process from test ideation, scheduling, ensuring accurate tracking, test QA, and post-launch monitoring to drive the maximum return on investment.
• Identify key testing areas, formulate hypotheses, and design experiments to validate improvements.
• Define and validate test parameters, target audience, and success metrics based on business objectives.
• Monitor live tests to ensure they are running smoothly and troubleshoot any issues that arise during the test period.
• Collect and analyze data from multiple sources, including web analytics tools, A/B testing platforms, and internal data for in-depth statistical analysis of test results to determine the significance and impact of tested changes.
• Generate detailed wrap reports that include key findings, performance metrics, and recommendations for future actions.
• Present test results and insights to stakeholders, highlighting the implications for business strategy and decision-making.
• Recommend actionable next steps based on test findings, such as implementing successful variations or iterating on unsuccessful tests.
  
  

Position Requirements

• Bachelor's degree or equivalent experience in Computer Science, Marketing, UX/design, or other relevant degree
• 5 years of experience in site optimization, A/B testing, and data analysis.
• Experience with optimization tools (e.g., Adobe Target, Optimizely)
• Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics)
• Strong statistical background, with proficiency using statistical methods to analyze data (sampling, variance, statistical significance, confidence intervals, regression, margin of errors, wins within confidence levels, etc.)
• Familiarity with HTML, CSS, and JavaScript for basic troubleshooting and understanding test implementations.
• Experience managing people and multiple stakeholders.
• Excellent project management skills, with the ability to coordinate and execute complex initiatives involving multiple stakeholders.
• Exceptional communication skills, both written and verbal, with the ability to influence and collaborate with cross-functional teams.
  
  

Credit One Bank, N.A. is a data-driven financial services company based in Las Vegas. Founded in 1984, Credit One Bank offers a range of credit card products for people at all stages of life. Credit One Bank is an equal opportunity employer committed to diversity and inclusion and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin. Reasonable accommodations can be made for those who require them, including access to job applications and workplace accommodations. Employment at Credit One Bank is based on mutual consent (also known as at-will). This means that employees and the Bank may terminate the employment relationship at any time, with or without cause and with or without notice. Please get in touch with the recruiter for this position to learn more. Credit One Bank does not accept unsolicited resumes from agencies and is not responsible for related fees.