What are the responsibilities and job description for the Digital Marketing Manager position at The Siegel Group?
The Siegel Group is a privately held real estate investment and management firm specializing in transforming underperforming properties into thriving assets. With over two decades of experience, we’ve built a reputation for excellence through hands-on management and in-house expertise across construction, design, legal, and marketing. Recognized for our contributions to Nevada and beyond, we are deeply committed to enhancing the communities we serve. Whether acquiring distressed assets or developing ground-up projects, our goal is to deliver long-term growth and value.
About The Role:
We are looking for a creative and performance-driven Digital Marketing Manager to lead the digital strategy for our portfolio of hospitality and restaurant brands. This role will oversee all online marketing efforts to build brand awareness, increase guest engagement, drive reservations, and support local store marketing initiatives. The ideal candidate can work remote or in-office and will bring strong experience managing campaigns across multi-unit and multi-market operations.
Key Responsibilities:
- Develop and execute digital marketing campaigns across all brands, including paid social, Google Ads, display, retargeting, email, and SMS
- Manage and optimize brand websites, ensuring content is up to date, SEO-optimized, and mobile-friendly
- Own the social media strategy across platforms (Instagram, Facebook, TikTok, etc.) to build brand presence and community engagement
- Coordinate with operations, culinary, and creative teams to promote seasonal menus, promotions, events, and openings
- Oversee email marketing strategy, including CRM segmentation, campaign planning, and performance tracking
- Monitor online reviews (Yelp, Google, TripAdvisor) and manage reputation strategy in collaboration with location managers
- Analyze and report on campaign performance, website traffic, and ROI using tools like Google Analytics, Meta Business Suite, and others
- Work with influencers and content creators to support local and national campaigns
- Stay current on hospitality and food & beverage trends, digital innovations, and competitor strategies
- 3–5 years of digital marketing experience, preferably in hospitality, restaurant, or lifestyle brands
- Experience supporting multi-unit and multi-market operations
- Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and email platforms (e.g., Mailchimp, Klaviyo)
- Strong understanding of hospitality customer behavior and local marketing tactics
- Excellent project management and organizational skills
- Experience with design platforms (e.g., Canva, Adobe Creative Suite) is a plus
- Ability to manage multiple brands and campaigns in a fast-paced environment
- Ability to work remote while collaborating effectively with cross-functional teams
Physical Requirements & Work Environment
This position requires sitting and standing associated with a normal office environment. Prolonged periods of sitting at a desk and working on the computer will occur. This description is intended to provide only basic guidelines for meeting job requirements. Must be able to handle several telephone contacts and emails daily, and frequent pre-scheduled face-to-face interactions with employees. Responsibilities, skills, and working conditions may change as needs evolve.