What are the responsibilities and job description for the Head of Sales position at CRED?
Why Join CRED?
CRED is building the AI Native Command Center for modern businesses — a platform that centralizes internal and external data, enriches it with insights, and powers intelligent decision-making across teams. Our tools help companies not just understand what’s happening, but predict what’s coming.
We’re gaining fast traction in industries like sports and entertainment, working with global leaders such as the PGA and Golden State Warriors, and have just closed a $10M seed round to accelerate our growth. Under the hood, CRED operates one of the most comprehensive business datasets in the world — spanning customers, people, companies, and behavioral intelligence — and we use that data to train LLM agents that drive better customer and business outcomes.
This is your chance to join a fast-moving, product-focused team at the forefront of AI, data, and go-to-market transformation.
The Opportunity
We’re hiring our first Sales Leader to scale a small but powerful team of 5 Account Executives (and growing). This is a high-ownership, hands-on leadership role for someone who wants to build — not just manage. You’ll define the sales playbook, break into new verticals, partner tightly with product and marketing, and shape how we go to market as a company.
This is a rare opportunity to own the GTM motion at a company where the product is already driving real demand — and the market is hungry for more.
What You’ll Do
CRED is building the AI Native Command Center for modern businesses — a platform that centralizes internal and external data, enriches it with insights, and powers intelligent decision-making across teams. Our tools help companies not just understand what’s happening, but predict what’s coming.
We’re gaining fast traction in industries like sports and entertainment, working with global leaders such as the PGA and Golden State Warriors, and have just closed a $10M seed round to accelerate our growth. Under the hood, CRED operates one of the most comprehensive business datasets in the world — spanning customers, people, companies, and behavioral intelligence — and we use that data to train LLM agents that drive better customer and business outcomes.
This is your chance to join a fast-moving, product-focused team at the forefront of AI, data, and go-to-market transformation.
The Opportunity
We’re hiring our first Sales Leader to scale a small but powerful team of 5 Account Executives (and growing). This is a high-ownership, hands-on leadership role for someone who wants to build — not just manage. You’ll define the sales playbook, break into new verticals, partner tightly with product and marketing, and shape how we go to market as a company.
This is a rare opportunity to own the GTM motion at a company where the product is already driving real demand — and the market is hungry for more.
What You’ll Do
- Lead, coach, and grow a high-performing sales team focused on early-stage pipeline development and customer acquisition
- Define and scale outbound and inbound sales motions — from prospecting and qualification to close and onboarding
- Expand into new verticals and personas, working closely with marketing and product to refine messaging and test new go-to-market strategies
- Own forecasting and sales targets, delivering visibility to the leadership team and operational clarity to the team
- Partner cross-functionally with RevOps, Product, and GTM leadership to drive a cohesive, insight-driven revenue engine
- Recruit and onboard top sales talent, shaping a culture of curiosity, accountability, and continuous learning
- 5 years of B2B SaaS sales experience, including 2 years in a player-coach or team leadership role
- Proven success building early-stage sales motions, ideally from 0 to $10M ARR
- Strong command of sales methodologies, pipeline management, and CRM operations
- Ability to operate both strategically and tactically — you know when to lead from the front and when to step back
- A data- and experimentation-first mindset — you’re comfortable testing hypotheses, iterating fast, and measuring what matters
- Excellent communicator, collaborator, and coach with a track record of cross-functional impact
- A builder at heart — motivated by ownership, velocity, and shaping high-leverage systems from scratch
- Experience selling into go-to-market (GTM) teams — marketing, sales, partnerships
- Familiarity with outbound prospecting, ABM, or product-led growth (PLG) strategies
- Experience selling into multiple verticals or industries, or leading vertical expansion efforts
Salary : $200,000 - $300,000
