Search Engine Optimization Lead

SEO Lead | New York City (Hybrid)

OPPORTUNITY

Founded in 2018 with one truck and a $20,000 investment. Today, it’s America’s fastest-growing moving company: entirely bootstrapped, $200M in annual revenue. 1,500 team members, and a fleet of recognizable trucks operating across the country. No outside investors. No corporate red tape. Just a brand built on grit, execution, and an obsession with customer experience.

They've been featured in Fortune, Forbes, Cosmopolitan, and the New York Post. We were named Best National Moving Company for 2026 by Newsweek.

This role sits at the intersection of that growth story. You’ll be the in-house SEO owner. Building the function, owning the strategy, and making the work visible directly to leadership.

SEO isn’t a secondary function: it’s a primary driver of business growth, and it’s treated as such. You’ll report directly to the Head of Growth, work closely with the CMO, and interact with the CEO. Your work will be out in the world, in the market, and measurable.

Your job is to own the strategy, manage their output, hold them to deliverables, and build the infrastructure that connects SEO performance to business results. This is a builder role. There’s no playbook to inherit, and we wouldn’t have it any other way.

WHAT YOU’LL OWN

Technical SEO Execution

• Own and manage the technical SEO health of the site: crawl analysis, site architecture, indexing, Core Web Vitals, and structured data implementation
• Lead pre/post-launch technical audits for site migrations and new market expansions; maintain a robust go-live checklist that protects SEO equity through every transition
• Implement and audit schema markup (including structured data that improves visibility in AI-powered search: AEO, featured snippets, answer engines)
• Diagnose root causes of performance shifts and translate them into a prioritized action roadmap

Multi-Location & Local SEO

• Build and scale a geo-targeted SEO strategy across all current and future markets
• Own local landing page strategy, Google Business Profile optimization across locations, citation management, and local pack vs. organic tracking
• Develop geo-specific keyword playbooks as the company expands into new cities and regions

Agency Management & Accountability

• Serve as the primary point of accountability for the external SEO agency: set the agenda, track deliverables, manage quality, and hold timelines
• Run structured check-ins, own reporting frameworks, and communicate progress clearly to internal stakeholders including the Head of Growth and CMO
• Build processes from scratch where none exist; don’t just optimize what’s already there

Performance Reporting & Business Attribution

• Build and own reporting that connects technical SEO changes to business outcomes, not just impressions and clicks, but leads, revenue, and growth
• Share findings proactively with leadership; don’t wait to be asked
• Stay current on algorithm changes and translate them into specific implications for strategy

AEO & Emerging Search

• Develop and test strategies for visibility in AI-powered search results (ChatGPT, Gemini, Perplexity) through structured data, content formatting, and citation optimization
• Bring a point of view on how generative search will reshape acquisition for a multi-location service business

WHAT WE’RE LOOKING FOR

• 5-8 years of true technical SEO depth
• Geo-targeted SEO experience - You understand the right keywords per geography, location page optimization, GBP management at scale
• External agency management - You’ve held agency partners accountable to deliverables, timelines, and output quality
• Project management
• Proven business attribution - You can connect SEO performance to revenue, not just traffic
• Builder mentality - You come in and figure things out without a fully resourced team behind you
• Zoom in / zoom out capability - You can get into the weeds on technical execution day-to-day and also think strategically about what actually moves the needle for the business
• Comfortable in a flat, fast-moving org - Small in-house team. Work is visible. Impact is direct. CEO and leadership are in the weeds.
• Communication - You translate technical SEO concepts clearly to non-technical stakeholders

BONUS POINTS

• Website migration experience
• Familiarity with Reddit and forum content as signals for content strategy and AEO
• Exposure to digital PR or earned media in support of link building
• Growth marketing or paid search exposure
• Agency background preferred