Senior Specialist, Influencer Marketing

Our retail client is looking for a Senior Influencer Marketing Specialist to join their team Full-Time!  

This is a hybrid on-site role in Columbus, Ohio. There is remote flexibility on Mondays and Fridays. Our client is open to both an in-house or agency background and would consider candidates who are willing to relocate to Columbus. Ideally, you will have experience in retail, fashion, or beauty. 

The Senior Influencer Marketing Specialist will play a key role in driving all influencer-related marketing programs. This individual will work closely with cross-functional partners (Legal, Strategy, Creative, Social Media, Product, CRM, Loyalty, Paid) and external partners to lead programs that ladder up to the global marketing strategy and goals. This role will be responsible for project management, strategy and optimization, managing product sampling, event coordination support, and growth of the brand advocate roster.

Qualifications: 

• Manage and drive the growth of the creator ecosystem while implementing innovative tactics aligned with the broader marketing strategy. 
• Lead seasonal planning sessions to integrate creator activations into the overarching marketing campaigns; maintaining open communication throughout execution to ensure cohesion with other brand tactics is maintained.
• Manage strategy & execution of influencer programs for brand and/or product campaigns, including managing agency relationships, building campaign briefs, maintaining promotion calendar, product seeding, and campaign performance reporting.
• Manage casting, campaign briefs, travel logistics, and campaign performance for all Brand Strategy events including single-event attendance, campaign photoshoots, and multi-day influencer trips. 
• Manage strategy & execution of the ambassador program, focused on growing and nurturing a community that builds brand loyalty, product awareness, customer insights, and community engagement; oversee Associate Specialist role who executes this program.
• Lead reviews and approvals of influencer content ensuring deliverables follow brand standards and adheres to FTC guidelines.
• Source new and nurture existing relationships to create partnerships with creators who drive brand awareness, build affinity, and encourage product consideration and conversion, inclusive of vetting and risk management.
• Work alongside our product team to develop and execute gifting and product seeding strategies that focus on priority product.
• Negotiate contracts with creators, talent agencies, and new vendors.
• Actively manage external vendors/agencies on strategy, briefing, tactics, execution, optimizations, etc. 
• Collaborate with internal creative teams on casting and creator projection when appropriate/necessary.
• Liaison with our brand strategy and affiliate teams to strategically plan creator content calendars and briefs.
• Partner with other channel owners (PR, social, paid media, e-comm, etc.) to maximize the exposure of influencer content.
• Integrate program plans and deliverables into existing cross-functional processes.
• Actively participate in cross-functional marketing planning processes for total team visibility and leadership buy-in.
• Drive clear program performance goals and fully own reporting processes, platforms, and partners both internally and externally, including weekly, monthly, seasonal.
• Share status and insights with Senior Influencer Manager, Marketing Leadership, and cross functional parties.
• Drive robust test & learn strategy to maximize effectiveness, present findings to Senior Influencer Manager.
• Continuously monitor industry trends, consumer behavior, and competitor activity.

Qualifications:

• 5 years of experience in influencer marketing, preferably for large lifestyle, fashion, retail, or beauty brands.
• 3 years of experience with program development/management, with influencer or ambassador programs preferred.
• Experience managing an external agency vendor/partner preferred.
• Some existing relationships with relevant influencers expected.
• High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities
• Proven ability to analyze abstract data to build a comprehensive story about product or content performance.
• Very strong project management skills (including timeline development/management, budget).
• Collaborative team player, able to rally cross-functional team members to work effectively and efficiently together.
• Strong relationship development/management and written/verbal communication skills.
• High familiarity with integrated marketing disciplines (advertising, media, content, social, digital/e-comm, direct, CRM, PR, activation/events, in-store, etc.).
• Consistent engagement with marketing industry and its best practices (e.g. industry media, involvement in industry organizations/events, awareness of industry trends).
• Superb presentation skills and comfortable ideating/presenting ideas with all levels of an organization (up to/including C-level).

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Email Your Resume In Word To
Sasha.Walker@jobalert.creativecircle.com
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.
Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : SW9-1990001L399 -- in the email subject line for your application to be considered.
Sasha Walker - Senior Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 06/18/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.  Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.

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