Digital Analytics Manager (eCommerce, CRM, & CRO)

Our national airline client is expanding its in-house marketing and creative organization. They're looking for a highly technical, hands-on Digital Analytics leader to help build the foundation for how they track, understand, and improve performance across their eCommerce, CRM, and CRO ecosystems. This role is 40 hours per week, ideally looking for someone who can come onsite 1-2 days per week at their office in Long Island City, NY. 

This is a high-visibility role supporting a growing team that's bringing more work in-house. You'll lead the optimization of their Google Analytics site measurement by reviewing the current GA4 implementation, identifying tracking gaps, defining event taxonomy, improvement conversion and funnel measurement, and validating data quality. Additiaionlly, this roel will ensure set up support clear analysis of site behavior, customer journeys, campaign performance, experimentation, personalization, and revenue outcomes. 

Once the GA foundation is established, you'll expand into broader measurement and attribution, helping to answer the questions, "What is actually driving peformance and incremental revenue, and how do we scale it?" 

Digital Analytics Manager Responsibilities:
Build/Improve Google Analytics Site Setup 
-Audit current Google Analytics/GA4 set up to find gaps, inconsistencies, and improvement opportunities 
-Define and maintain site measurement strategy: event taxonomy, naming conventions, key events, custom dimensions, converstion logic, funnels 
-Translate business questions into clear tracking requiments 
-QA new and exisiting analytics implementations to ensure all aspects are accurate and usable 
-Establish documentation and governance so setup is scalable and understandable

Build Trusted Reporting and Business Pulse 
-Build and maintaing daily, weekly, and monthly reporting for eCommerce, CRM, and CRO teams 
-Create dashboards that show what change, why it changes, what it means, and what should be done next 
-Identify anomalies, trend shifts, inflection points, and emerging opportunities 
-Surface opportunities to scale positive momentum across audiences, campaigns, offers, content, or site experiences

Build Toward Measurement, Attribution, and Incrementality 
-Develop practical measurement framework across eCommerce, CRM, and CRO initiatives 
-Quantify impact across campaigns, customer segments, digital experiences, content, offers, and site changes 
-Design and execute life analyses, including A/B tests, holdouts, pre/post analyses, and quasi-experimental approaches when needed 
-Translate measurement findings into repeatable decisions frameworks for future campaigns, tests, personalization efforts, and site changes

Use AI to Accelerate Analytics and Insight Generation 
-Identify practical ways to use AI to improve speed, quality, and scalability of analytics work 
-Use AI-enabled workflows to accelerate data exploration, anomaly detection, QA, documentation, and reporting 
-Explore AI-assisted approached for monitoring site behavior, campaign performance, customer journeys, and funnel changes 
-Establish responsible standards for using AI in analytics

Go Deep on Data 
-Write advanced SQL to query, join, transform, and validate digital, customer campaign, and transaction datasets 
-Connect Google Analytics to other relevant data sources to support a fuller view of customer behavior and business performance 
-Use tools such as GA4, Tableau, FullStory, Dynamic Yield, and internal data sources to analyze behavior and performance

Partner and Elevate 
-Work closely with eCommerce, CRM, CRO/Experimentation, Product, Marketing Technology, Data, and Engineering teams 
-Translate techincal measurement concepts into clear, actional recommendations 
-Establish standards for GA4 measurement, dashboarding, experimentation readouts, and insight generation 
-Mentor team members on analytics best practices, reporting interpretation, and measurement quality 
-Create repeatable templates and frameworks that improve the quality and speed of decision-making

Digital Analytics Manager Requirements:
-Minimum of 6-8 years of experience in digital, product, growth, eCommerce, CRO or marketing analytics 
-Extensive hands-on experience with Google Analytics/GA4, including site measurement, event design, conversion setup, audience configuration, QA, and more 
-Experience implementing GA4 across an organization highly preferred 
-Experiecning defining analytics instrumentation requirements for websites, including data layers, tagging logic, and measurement documentation 
-Advanced SQL skills including complex joins, CTEs, window functions, aggregation logic, and lage dataset analysis 
-Experience analyzing high-scale customer behavior across traffic, engagement, conversion, funnel movement, etc. 
-Background in travel, hospitality, retail, subscription businesses, eCommerce, or consumer apps preferred 
-Experience with FullStory and Dynamic Yield is a plus

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Email Your Resume In Word To
Zach.Ryan@jobalert.creativecircle.com
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.
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Zach Ryan - Senior Solutions Delivery Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 06/22/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.  Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.

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