What are the responsibilities and job description for the Digital Marketing Specialist position at Crawford Thomas Recruiting?
DIGITAL MARKETING SPECIALIST
Location: Miamisburg, OH (Onsite)
Compensation: ~$55K (negotiable based on experience)
About The Opportunity
Our client is a fast-growing leader in access technology, serving multi-family, commercial, and residential customers across the U.S. As a value-added reseller (VAR), they support a wide ecosystem of brands and digital platforms—delivering both standalone solutions and fully integrated systems. Their culture is rooted in honesty, integrity, simplicity, and innovation. They value a positive, compassionate workplace where team members collaborate to improve customer safety, security, and convenience.
They’re hiring a Digital Marketing Specialist who will play a central role in managing digital marketing channels, optimizing platform integrations, and supporting the launch of digital campaigns that drive measurable business results. This is an outstanding opportunity for a junior-level digital marketer who is analytical, detail-oriented, and eager to grow in a dynamic environment.
Position Summary
The Digital Marketing Specialist is responsible for executing and optimizing all digital marketing activities—including paid ads, SEO, website updates, analytics, and cross-platform integrations. Reporting to the VP of Marketing & E-Commerce, this individual ensures that campaigns, websites, and data pipelines work seamlessly to attract, convert, and retain customers. You’ll also collaborate closely with content, e-commerce, and sales teams to support initiatives across the entire marketing funnel.
Key Responsibilities
Digital Systems & Integrations
Maintain and optimize digital platforms: Shopify, NetSuite CRM, Intercom, Google Ads, Meta Ads, etc. Configure tracking pixels, UTM tagging, event tracking, and cross-platform data integrations. Collaborate with IT/e-commerce teams to ensure accurate lead and sales data flow. Campaign Execution & Optimization Build and manage PPC, email, retargeting, and SMS campaigns. Segment audiences and manage lists for targeted outreach lead nurturing. Conduct A/B tests to increase conversions and engagement rates. Analytics & Performance Reporting Track KPIs across all digital channels and present results to leadership. Maintain dashboards in Google Analytics, Power BI, or similar tools. Transform insights into recommendations for creative, budget allocation, and user experience. Website & SEO Management Update product listings, banners, landing pages, and site navigation through Shopify. Improve on-page SEO, schema markup, meta data, link structure, and keyword strategy. Support UX improvements and coordinate with developers and vendors for enhancements. Cross-Functional Collaboration Work closely with content staff to deploy email templates, ads, landing pages, and campaign assets. Partner with Sales to connect marketing performance with lead quality and pipeline activity. Support product launches, promotions, and seasonal campaigns. Compliance & Best Practices Ensure CAN-SPAM, GDPR, and privacy compliance. Stay current with industry trends, platform updates, and email/PPC best practices.
Qualifications
Experience 2 years in digital marketing or e-commerce campaign management. Hands-on experience managing paid ads, SEO, and marketing automation. Familiarity with Shopify, NetSuite, HubSpot, Intercom, RingCentral, Google Analytics, and similar tools. Skills Strong AI proficiency for analysis and productivity. Competence across PPC, SEO, email, SMS, and remarketing. Strong analytical skills with the ability to interpret and apply data insights. Experience managing multi-channel marketing campaigns. Strong communication, organization, and collaboration abilities. Attributes Analytical, detail-oriented, and technically curious. Comfortable managing integrations troubleshooting issues. Adaptable and eager to learn emerging tools and trends. Results-driven with a focus on measurable impact.
Why Join? Impact: Directly shape digital growth and customer experience. Growth: Work closely with leadership, gaining exposure to e-commerce, tech, and operations. Benefits: Competitive salary, strong health benefits, 401(k), recognition programs, and career development opportunities.
,
Location: Miamisburg, OH (Onsite)
Compensation: ~$55K (negotiable based on experience)
About The Opportunity
Our client is a fast-growing leader in access technology, serving multi-family, commercial, and residential customers across the U.S. As a value-added reseller (VAR), they support a wide ecosystem of brands and digital platforms—delivering both standalone solutions and fully integrated systems. Their culture is rooted in honesty, integrity, simplicity, and innovation. They value a positive, compassionate workplace where team members collaborate to improve customer safety, security, and convenience.
They’re hiring a Digital Marketing Specialist who will play a central role in managing digital marketing channels, optimizing platform integrations, and supporting the launch of digital campaigns that drive measurable business results. This is an outstanding opportunity for a junior-level digital marketer who is analytical, detail-oriented, and eager to grow in a dynamic environment.
Position Summary
The Digital Marketing Specialist is responsible for executing and optimizing all digital marketing activities—including paid ads, SEO, website updates, analytics, and cross-platform integrations. Reporting to the VP of Marketing & E-Commerce, this individual ensures that campaigns, websites, and data pipelines work seamlessly to attract, convert, and retain customers. You’ll also collaborate closely with content, e-commerce, and sales teams to support initiatives across the entire marketing funnel.
Key Responsibilities
Digital Systems & Integrations
Maintain and optimize digital platforms: Shopify, NetSuite CRM, Intercom, Google Ads, Meta Ads, etc. Configure tracking pixels, UTM tagging, event tracking, and cross-platform data integrations. Collaborate with IT/e-commerce teams to ensure accurate lead and sales data flow. Campaign Execution & Optimization Build and manage PPC, email, retargeting, and SMS campaigns. Segment audiences and manage lists for targeted outreach lead nurturing. Conduct A/B tests to increase conversions and engagement rates. Analytics & Performance Reporting Track KPIs across all digital channels and present results to leadership. Maintain dashboards in Google Analytics, Power BI, or similar tools. Transform insights into recommendations for creative, budget allocation, and user experience. Website & SEO Management Update product listings, banners, landing pages, and site navigation through Shopify. Improve on-page SEO, schema markup, meta data, link structure, and keyword strategy. Support UX improvements and coordinate with developers and vendors for enhancements. Cross-Functional Collaboration Work closely with content staff to deploy email templates, ads, landing pages, and campaign assets. Partner with Sales to connect marketing performance with lead quality and pipeline activity. Support product launches, promotions, and seasonal campaigns. Compliance & Best Practices Ensure CAN-SPAM, GDPR, and privacy compliance. Stay current with industry trends, platform updates, and email/PPC best practices.
Qualifications
Experience 2 years in digital marketing or e-commerce campaign management. Hands-on experience managing paid ads, SEO, and marketing automation. Familiarity with Shopify, NetSuite, HubSpot, Intercom, RingCentral, Google Analytics, and similar tools. Skills Strong AI proficiency for analysis and productivity. Competence across PPC, SEO, email, SMS, and remarketing. Strong analytical skills with the ability to interpret and apply data insights. Experience managing multi-channel marketing campaigns. Strong communication, organization, and collaboration abilities. Attributes Analytical, detail-oriented, and technically curious. Comfortable managing integrations troubleshooting issues. Adaptable and eager to learn emerging tools and trends. Results-driven with a focus on measurable impact.
Why Join? Impact: Directly shape digital growth and customer experience. Growth: Work closely with leadership, gaining exposure to e-commerce, tech, and operations. Benefits: Competitive salary, strong health benefits, 401(k), recognition programs, and career development opportunities.
,
Salary : $55,000
