Demo

Area Vice President – Employee Benefits & PEO Advisory

Crawford Thomas Recruiting
Boca Raton, FL Full Time
POSTED ON 7/17/2026
AVAILABLE BEFORE 8/24/2026
Area Vice President – Employee Benefits & PEO Advisory South Florida Territory About the Opportunity

We are a rapidly growing employee benefits, PEO advisory, HR technology, payroll, and property & casualty consulting organization with a national presence and an entrepreneurial culture.

Unlike Traditional Insurance Brokerages Or PEO Organizations, Our Consultative Model Allows Advisors To Recommend The Best Solution For Each Client, Including

Professional Employer Organization (PEO) Solutions Open Market Employee Benefits Level-Funded Health Plans Self-Funded Health Plans HR Technology Platforms Payroll Solutions Property & Casualty Insurance

This opportunity is ideal for a successful sales professional seeking to build a long-term book of business and recurring revenue stream rather than relying solely on first-year commissions.

Position Summary

The Area Vice President will be responsible for driving new business development throughout South Florida, partnering with employers to improve workforce strategy, employee benefits, HR technology, payroll infrastructure, compliance, and risk management solutions.

This is a highly consultative, relationship-driven sales role focused on generating new business and building long-term client partnerships. The position offers the ability to advise across multiple solutions, creating significantly greater earning potential than a traditional PEO-only sales position.

This is not an account management role.

Primary Responsibilities Business Development

Generate new business opportunities through:

Prospecting and cold calling LinkedIn outreach Email marketing campaigns Networking events Referral partnerships CPA relationships HR consultant relationships Private equity relationships Fractional CFO relationships Existing centers of influence Prospecting Activities Outbound calling LinkedIn Sales Navigator outreach Email campaigns In-person prospecting Referral partner development Industry association involvement Networking events and business development activities CRM & Sales Activity Management

Maintain Pipeline Activity And Opportunity Tracking Through

Zoho CRM SalesLoft LinkedIn Sales Navigator Advisory Responsibilities

Serve as a trusted advisor to employers by consulting on:

PEO Solutions Cost analysis Service evaluation Workers' compensation strategies HR support solutions Payroll infrastructure Technology platforms Employee Benefits Fully insured plans Level-funded plans Self-funded plans Alternative funding arrangements Cost containment strategies Workforce Strategy HR technology Payroll solutions Benefits administration Compliance initiatives Workforce optimization Cross-Selling Opportunities

In addition to employee benefits and PEO services, advisors may identify opportunities for:

Property & Casualty Insurance Payroll Solutions HR Technology Compliance Services

All cross-sold business is commissionable, providing additional income opportunities.

Licensing Requirements

Candidates Must Currently Possess Or Be Willing To Obtain

Health & Life Insurance License

This licensing structure allows advisors to consult on both PEO and open-market employee benefits opportunities, significantly increasing flexibility and earning potential.

Compensation Base Salary

$75,000 – $100,000

Compensation is negotiable and based on experience, production history, and industry expertise.

Long-Term Book of Business Opportunity

The true value of this opportunity lies in building a recurring revenue book of business.

Unlike many PEO organizations that heavily emphasize first-year sales compensation, advisors participate in the long-term growth and retention of client relationships.

Residual Compensation Structure

Upon reaching a validation threshold equal to 4x annual base salary in recurring revenue, compensation transitions to a residual income model.

Benefits Health & Wellness Medical Insurance Dental Insurance Vision Insurance Life Insurance Disability Insurance Legal Benefits Pet Insurance Employee Assistance Program (EAP) Wellness Programs Retirement 401(k) 4% Company Match Ideal Candidate Proven success selling PEO, employee benefits, payroll, HR technology, or related B2B services Strong hunter mentality with a passion for business development Experience building relationships with business owners, executives, and professional referral partners Entrepreneurial mindset with a desire to build a long-term book of business Self-motivated, competitive, and highly consultative sales approach Desire to maximize earnings through both new business production and recurring residual income,

Salary : $75,000 - $100,000

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