What are the responsibilities and job description for the Marketing Manager, Public Relations position at Crate & Barrel?
Overview
We inspire purpose-filled living that brings joy to the modern home. With a team of more than 8,000 associates spanning 130 store and distribution locations across the U.S. and Canada, we achieve together, drive results and innovate to inspire. Drawn together by a shared passion for our customers and a spirit of fun, we deliver high-quality home furnishings that are expertly designed, responsibly sourced and bring beauty and function to people’s homes. From the day we opened our first store in Chicago in 1962 to the digital innovations that engage millions of customers today, our iconic brand is over 60 years in the making—and our story is still unfolding.
We’re here for it. We think you should be too. We’re looking for a driven professional with an inclusive mindset to join our team as a Marketing Manager, Public Relations.
This Marketing Manager, Public Relations will help build company awareness and maximize sales growth/profitability by supporting and implementing the brand’s overall PR and Events plan. They will serve as a liaison to media, influencers and agency partners to promote brand awareness through product placements, editorial coverage, media partnership, and events programming.
This is a 4 day/week position based out of our Headquarters in Northbrook, IL
A day in the life as a Marketing Manager, Public Relations...
- Lead development, execution and analysis of public relations strategies by working in conjunction with the Public Relations agency and internal teams
- Serve as key stakeholder and help lead project team to execute annual and seasonal media previews
- Develop and oversee public relations and events strategies for product collaboration launches
- Manage media interviews, product/image requests, support media outreach campaigns, community relations, crisis communications, collaborations and product integrations
- Develop a yearly store events calendar as well as work with broader marketing, visual and store operations teams to oversee implementation and execution of events across all channels
- Work to identify new retail partnerships that will help drive store traffic and brand awareness
- Develop and lead store opening events in the U.S. and CanadaOversee all associated vendor contracts, budgets and timelines
- Provide project support for ad hoc public relations initiatives across all business channels implemented by the company
- Manage store events coordinator
- Create monthly departments product placement reporting
- Help with strategy and lead execution of new store market launches
What you’ll bring to the table…
- Excellent communication skills and a knack for aligning disparate agendas and groups
- Develop and pitch public relations, events and new market launch strategies to executive stakeholders
- Working knowledge of how to effectively promote/communicate events internally and externally across all channels
- Ability to multitask multiple projects, manage shifting priorities in a fast-paced work environment, while maintaining high productivity and work quality
- Manage complex projects on time, on budget and on goal
- Ability to negotiate contracts with outside vendors and partners
- Experience compiling and analyzing data to pull insights and trends
We’d love to hear from you if you have…
- 6 years of Consumer and/or Retail Marketing / Public Relations experience
- Bachelor’s degree or relevant work experience
- Experience in executing events of all size and scale
- Experience leading and managing the creative development process on a marketing team
