Automotive Digital Marketing Manager

Crain Automotive Holdings – Little Rock, AR (Chenal Area)

Salary: $85,000 – $115,000 per year (based on experience)

Crain Automotive Holdings is hiring an Automotive Digital Marketing Manager to lead SEO and SEM efforts across multiple dealership brands. This is a full-time, on-site position based in our Little Rock (Chenal area) office.

We’re looking for someone who enjoys ownership, performance marketing, and working closely with a team that moves fast and values results. We work hard, enjoy what we do, and operate in a collaborative, fun culture. Daily lunches are provided.

• Manage and optimize SEO strategy across multiple dealership websites

• Lead Google Ads and paid search (SEM) campaigns for sales and service

• Improve local SEO performance (Google Business Profiles, reviews, citations)

• Conduct keyword research and on-page optimization

• Track, analyze, and report performance metrics (traffic, leads, CPL, ROI)

• Leverage our in-house Customer Data Platform (CDP) to improve targeting, attribution, and marketing efficiency

• Collaborate with internal teams and vendors to execute digital initiatives

• Proven experience in digital marketing with a strong SEO and SEM focus

• Hands-on experience with Google Ads, GA4, and Google Search Console

• Strong analytical and problem-solving skills

• Experience with multi-location or automotive marketing is a plus

• Organized, self-motivated, and team-oriented

• On-site role with a highly collaborative team

• Daily lunches provided

• Fun, high-performance culture with clear expectations

• Direct impact on business growth and marketing strategy

• Opportunity to help shape and maximize a proprietary CDP

• Competitive salary based on experience

• Long-term growth opportunity within a growing automotive group

• Full-time